It has been a long wait for the 8th and final season of Game of Thrones, reportedly the most expensive season of television ever shot ($15 million per episode). Anticipation has been high, so high that viewership records are being set.
The season premiere has been awarded a Guinness World Record for Most in-demand TV Premiere. Parrot Analytics, a TV content analytics firm that tracks a metric called “demand expressions,“ which includes social media activity, photo sharing, blogging, and other sources in a composite of viewership and growth, did the number crunching. Parrot Analytics and Guinness charted worldwide demand for all premieres from April 2015 until the premiere on April 14, 2019. It was determined that:
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“Game of Thrones amassed a per capita global audience demand of 25.46 on 14th of April 2019, its season 8 premiere day. Compared to its per capita global demand of 24.74 on the day of its season 7 premiere, the latest and final season has premiered 2.9% higher globally. Premiere day demand has been particularly strong in the United States, United Kingdom and France,” according to Samuel Stadler, VP of marketing, Parrot Analytics.
The 17.4 million viewers who tuned in to the premiere across multiple platforms was a record for the series and for HBO. The premiere was also pirated a record 54 million times in its first 24 hours of release.
The 17.4 million multiplatform viewers for the premiere were topped by the 17.8 million who tuned in for episode 3 “The Long Night,” which showcased the battle of Winterfell.
Will viewership continue to climb, and if so, how many will tune in to the finale?
Will you be one?
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