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    Home»Nerd Culture»Food»Pringles Launches New ‘Flavor’ in the Form of NFT
    Food

    Pringles Launches New ‘Flavor’ in the Form of NFT

    Heath AndrewsBy Heath AndrewsMarch 18, 20213 Mins Read
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    How much would you pay for a potato crisp you can’t physically eat? If you’ve ever wondered, you can now find out for yourself thanks to Pringles. The popular brand of chips has latched onto the recent NFT (non-fungible token) trend to release a digital flavor that you can vie for online.

    Pringles had teased the release ahead of time through Twitter on March 16th, 2021, and followed it up the next day with the actual announcement.

    Introducing our newest Pringles flavor: CryptoCrisp, an exclusive #NFT flavor created by artist #VasyaKolotusha. Only 50 exist, all starting at the price of a Pringles can. Click the link to get your *digital hands* on one! https://t.co/JA6Bas4Ez0

    — Pringles (@Pringles) March 17, 2021

    As the tweet states, the ‘flavor’ is really just a piece of digital art by Vasya Kolotusha, with only 50 individually distinct versions of them being available. That limited run is of course part of the selling point. Even though the art could be copied and replicated, there will only ever be 1 original version for each of the 50 variants. The pieces of art aren’t simply a picture of a Pringles can, but MP4 files of a spinning Pringles can.

    Within a day, all of the copies sold. Being that these pieces of art are non-fungible tokens, you can still try to find one on the marketplace should one go up for sale.

    Okay, internet. All CryptoCrisp #NFT flavors have sold for the price of a regular Pringles can. But just because someone else owns it, doesn’t mean you can’t try to buy it from them on Rarible https://t.co/JA6Bas4Ez0… 👀

    — Pringles (@Pringles) March 18, 2021

    The recent rise of popularity in NFTs could partially be seen as a continuation of the trend that cryptocurrencies started. That being said, the two are distinctly different. While the latter has an actual monetary value that can be converted to another form of currency, the same can not be said about an NFT. One can’t take their Pringles CryptoCrisp and turn it into $50.00. Of course, to the right seller at the right time, it may be worth far more than that.

    It’s an interesting marketing idea to get Pringles being discussed in the news and social media. After all, here we are writing about it ourselves, and it does help boost the profile of Vasya Kolotusha, whose other work you can check out on their official website.

    Outside of the snack world, other artists have used NFT’s to great success and increased exposure. The rock band Kings of Leon made headlines when they announced that their latest album, “When You See Yourself” as an NFT, with each version containing exclusive artwork and various other perks.

    Whether or not NFT’s prove to be a long-lasting avenue for distribution and commerce or a passing fad is too soon to say. For the time being, it could be very interesting to see how other companies and artists utilize this means of distribution and ownership to find their way into people’s digital wallets and collections.

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    Heath Andrews

    Heath Andrews has been a student of pop culture ever since he found himself to be the only student in 3rd grade who regularly watched "Get Smart" on Nick-At-Nite. Ever since then he's been engrossed in way too much media with a growing collection of music, books, comics, TV on DVD box sets, and a video game collection that could rival a brick and mortar store. Prior to writing for Nerdbot he's written for Review You, MyAnimeList, and various advertising companies. Since 2016 he's run his own YouTube channel under the moniker of The Critical Android where he livestreams video games and uploads podcasts about pop culture and Frasier.

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