As a startup, growth and scaling are top priorities. However, it is better done moderately, given the high failure rate of small businesses caused by cash problems. Your marketing strategies must be within budget and exceptionally effective to get the max impact for scaling.
Digital marketing presents immense potential for scaling at a fraction of the cost of traditional marketing. Marketing strategies like content marketing are 60% less costly than traditional advertisement but get 3x new business opportunities.
Every dollar invested on email marketing efforts returns $42. There are several other strategies you can maximize for your growth. But, they are only effective when integrated and used collectively.
For example, optimizing your website increases your search rankings and traffic to your site. You can target traffic with personalized messages to add to the email list for email marketing.
Instarcart, an online grocery delivery startup, is thriving off the pandemic with a refined marketing strategy. It largely targets young mothers and retirees with little time for doing groceries. And it directly targets mobile users making social media and mobile marketing critical to its success.
For similar success, apply these effective must-have marketing strategies for your startup.
- Optimize Your Website Using SEO
Search engine optimization (SEO) helps improve your website’s higher rankings on search engines like Google. There are three SEO services with different ROI and break-even duration for specific industries:
- Technical SEO involves fixing technical issues in your website to help it rank. The technical fixes include the website’s speed, security, and responsiveness (mobile-friendliness). It also includes keyword research and title tags in your rewrites based on keyword research results.
- On-page SEO involves quality content alongside relevant and related keywords. However, it goes beyond content. The design elements of your website and other aspects also play a part. A well-optimized article with relevant keywords will improve search rankings.
- Off-page SEO is the hardest one to crack and involves link-building. It involves authority sites linking to your site for valuable content. It helps get links from the authority sites to yours, thus boosting traffic and ranking. Social media links to your site can also drive your off-page SEO
Other SEO types include local and app optimization. You can use tools like Yoast SEO to help drive your SEO needs. However, you will need a website developer to optimize its speeds and other technical aspects for maximum performance.
For a startup, you may need a lot of tools to complement your SEO efforts. You need to show social proof and the safety of your site. Automating some aspects like customer services using chatbots can be necessary. All these tools can be overwhelming, but tapping the startup marketing services by Hyperlife Brand can make it less so.
So, audit your website and ensure it has top speed by compressing large object elements. Additionally, include authentic customer reviews and provide safe links to the reviews. Also, create authority and quality relevant content that solves visitors’ problems.
- Email Marketing
Email marketing has an impressive ROI of $42 per $1, with over 80% of B2B companies using at least an email software tool. Here are other interesting stats on email marketing:
- Using emojis and recipient names on subject lines increases open rates by over 18%.
- Mobile email apps like iPhone mail only show 30 characters or less in the subject line.
- The fewer emails you send, the higher their chances of being opened.
You must adopt the best practices to get the maximum ROI. Ensure your subjects are personalized, short, and compelling. You can include emojis, too, if applicable. The email copy should contain video or other visual graphics. Also, curate visually compelling call-to-action (CTA) buttons for higher click-through rates.
- Social Media Marketing
Social media is a vital tool for market positioning and business intelligence. About 60% of the world’s population is on social media. Facebook is leading the pack with over 2.9 billion monthly active users. Instagram and Facebook have made it possible to shop directly from the platforms.
Most B2B marketers prefer LinkedIn to generate over 80% of all social channel leads. 40% emphasize LinkedIn as a source for high-quality leads.
You can also use social media to drive viral marketing with viral content. For example, short video content is popular. It is so popular that the pioneer TikTok scared the old guys, YouTube and Instagram, to create YouTube Shorts and Reels.
The hashtag TikTokMadeMeBuyIt has 11 billion views. You can leverage the hashtag to show and sell your products and services globally. Use popular trending hashtags to widen your market reach online for effective viral or buzz marketing. You have more than half the world population at your fingers; let them know your brand.
- Create Blogs and Videos for Impactful Content Marketing
Content marketing is 62% cheaper but gets 3x more leads than traditional marketing. It is even cheaper than paid search campaigns. Creating quality and relevant blog content will attract a specific audience interested in your niche market or service.
You can add the traffic to the mail list and nurture them along the customer journey. It will help you get quality leads that are easily flippable to sales. Thus, consider adding quality blogs as part of your marketing strategy.
As mentioned above, video content is on-demand at the moment. Although short videos are impactful, live streaming also drives commendable marketing impact. Over 90% of people have watched a product’s explainer’s video. Also, video generates more shares than text or images on social media.
- Sponsor Events
Sponsoring events offers the advantage of physical networking. It is also incredible to drive live streaming and content on your platforms and partners. Brands wishing to enter new markets or launch new products sponsor major events for market visibility and positioning.
Besides building brand awareness, it allows you to connect with your customers. For example, sponsoring an art fair gala would make artists feel you love what they do. It nurtures a positive attitude towards your brand.
While at it, live streaming events and sharing the content with partners’ channels help tap into their followers and audience.
Take Away
As a startup, you need to adopt effective marketing strategies to scale your operations. Digital marketing offers the most cost-effective yet impactful results. With more than half the world’s population on the internet, digital marketing can maximize your market reach.
To tap the high potential on the internet, leverage SEO, email, social media, and content marketing. Also, sponsoring events can help you endear your brand to prospects and drive brand visibility. Following these marketing strategies can drive impactful brand positioning, awareness, and new business opportunities.
