We are getting some Wubba Lubba Dub Dub chips and we want them now! Pringles is going to release a Pickle Rick flavor before the Super Bowl next year. We’re expecting them to taste delicious like pickles and salt and to fly off the shelves faster than Rick and Morty can get away from trouble.
From the press release:
Known for its bold flavors, playful nature and endless stacking possibilities, Pringles will this year test the limits with Rick and Morty, in a humorous, mind-bending animated spot. And because of the intense fandom around Rick and Morty, the partnership will feature a flavor of their very own.
To pay homage to the viral hit episode “Pickle Rick”™—in which mad scientist Rick Sanchez turns himself into a pickle to avoid family therapy—Pringles is launching a special edition, collectable Pickle Rick flavor inspired from the award-winning series. These crisps hit shelves coast to coast timed around the Big Game, but only in our universe (C-137).
“We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty, a show which continues to grow in popularity year after year and enjoys a cult fan following,” said Gareth Maguire, senior director of marketing for Pringles. “We hope the new special edition Pickle Rick flavor will be a hit with the show’s fans.”
Get ready to start looking for these on the shelves of Walmart, Target and anywhere else you buy your seasonal Super Bowl Snacks!