General Mills’ magically delicious Lucky Charms cereal is celebrating its 60th anniversary. In honor of this momentous occasion, the company is going to be selling 10.5oz boxes for 60 cents.
Now, to be clear, these marshmallow-packed treats won’t be on store shelves for 60 cents. General Mills is offering rebates to those who submit their receipts for boxes purchased between September 12 through October 31. The company will then reimburse customers the difference, making it 60 cents. While it’s a bit more work, this is still one heck of a deal.
This offer is also limited to one per customer and only on the red boxes of Lucky Charms cereal. All receipts to take advantage of the offer must be submitted here by November 30.
But the celebration isn’t stopping there. General Mill is also teasing the return of Trap Lucky, where fans build traps to catch the cereal’s mascot. The company has confirmed that the game will be available in time for St. Patrick’s Day 2024.
Lucky Charms debuted in 1964 with bells, fish, arrowheads, clovers, and x-shaped oat pieces paired with marshmallows shaped like green clovers, pink hearts, orange stars, and yellow moons. Product developer John Holahan developed the prototype by mixing Cheerios cereal and chopped-up pieces of Circus Peanuts.
By St. Patrick’s Day of that year, mascot Lucky the Leprechaun was introduced. He appeared in full-color print ads in comic books and the Sunday comics along with animated television ads. He has remained the face of the breakfast staple sans a brief period in 1975. Where he was replaced by Waldo the Wizard due to the addition of the blue diamond-shaped marshmallow.
Since then there have been over 40 different shapes of marshmallows have been introduced. With the only constant shape being the pink heart.