Holiday traditions can be wonderful things. Sometimes all it takes is the sight, sense, and taste of gingerbread or candy canes to recall pleasant memories. For some, it’s not food that brings back these thoughts but a nice, holiday beverage. Of course, we’re talking about eggnog. That often, but not always, potent-potable that adds a little something to your festivities. Of course, egg is a part of that concoction. But what about a Hellmann’s Mayo Mayonog? Wait. What?
In theory, this idea seems like it could hold water, or “nog” in this case. After all, what is mayonnaise except a mixture of mostly oil and egg yolk? So clearly you could just in theory, swap out the egg yolk in eggnog for mayo and get the same taste? Right? Sure? Maybe? Okay, so it’s probably not the greatest sounding concoction.

New York City cocktail bar Amy Fontaine’s has teamed up with Muddling Memories and mixologist Cody Goldstein to create this confounding concoction. The location will be serving this…unique…holiday beverage from now til December 15th, 2022. (If you want to experience this on your own, Muddling Memories has provided the recipe down below.)
Put aside the mayo and everything else lines up with what you might expect from a good cup of the old nog. Maybe this one has a bit more alcohol than yours does considering it combines 1 and 1/2 ounces each of rum, apple brandy, AND cognac for good measure. Long story short, if you weren’t feeling festive before this drink, you’ll probably be feeling a bit happier after it. That or you’ll just become even more of a Grinch if that’s what lies within your heart, two sizes too small.
Look, we don’t make this stuff up, we just cover it and let you know it exists; DiGiorno ice cream cones and Velveeta martinis just to name a few. Maybe mayonog is a lot tastier than it sounds? Someone from “The TODAY Show” sure liked it.