The Nerd Side Of Life

Hasbro Unveils $700 Auto-Transforming Optimus Prime Figure!!!

Want something very pretty that you can admire and play with? Hasbro Pulse just announced a very exciting figure that has all the bells and whistles.

This Optimus Prime Transformer that can talk, walk and blast all without you touching it. The toy is going to pair with an app that will allow you to tell it what function you want to happen. It can do everything and the most impressive part is that it can transform back and forth by itself. Remember when you would lose the booklet and could never remember how to get it back into the right shape? With this one that won’t happen ever again.

You can pre-order this Optimus Prime now.The figure costs $699.99, and will start shipping out this summer.

Hasbro Pulse

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Introducing an industry first Auto-Converting, Interactive, Programmable, Voice Activated, Mobile Controlled – Optimus Prime Robot. In collaboration with Hasbro – Robosen brings your favorite TRANSFORMERS hero, Optimus Prime, to life with a fully immersive experience through voice activated actions, mobile app controls, and endless hours of creative and fun ways to program Optimus Prime to walk, punch, blast, drive, and convert at the swipe of your finger, or command of your voice! The world has never seen an easier way to convert, and roll out!


  • Battle Axe and Blaster, as well as: Charging Cable, Instruction Guide & Travel Case
  • Mobile App – available through Apple App Store & Android App Store – Search: ROBOSEN Optimus Prime
  • Built in rechargeable Lithium-Ion Battery (2000mAh)


  • At an incredible 19″ tall when in robot mode, the TRANSFORMERS Autobot leader is awe inspiring in size and capability.
  • Optimus Prime is equipped with 80 sound effects, voiced by the original voice of the Autobot leader, with genuine “converting” sounds, as you watch and interact with Optimus Prime.
  • Authentic G1 design with detailed emblems, chrome accents and lighting throughout. Built in speakers and 2 microphones bring Optimus Prime to life!
  • Witness each punch, blast, breathe and conversion, all done with seamless precision, right before your eyes. Enjoy the most amazing TRANSFORMERS experience the industry has ever interacted with.
  • Optimus Prime is built premium throughout, with the world’s most advanced collection of premium materials assembled together with over 5000 components, 60 microchips and 27 servo motors making this a one-of-a-kind, Collector’s experience!
  • Turn on and ROLL OUT! Optimus Prime speeds away in truck mode via voice or app. You can seamlessly control Optimus Prime in robot or truck mode via voice or mobile app commands.

Check out the listing for the toy by clicking the link here.

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