San Diego Comic-Con (SDCC) is only a month away, and companies are starting to get fans salivating over exclusives. Mattel…
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Are you ready for more “Monster High” spooky shenanigans? Gerard Johnstone (“M3GAN”) will direct the newest live-action addition to the…
When you’re marketing toys to kids, it’s important to make sure that you put the right corresponding website on the…
The marketing machine behind films and television shows is a behemoth. There’s so much merchandising that spews out and some…
Mattel is adding another new Signature Barbie to its iconic line of dolls. This time it is a special edition…
It’s a safe bet to assume that you, your parents, or a friend of your parents grew up owning a…
Say “Hi, Barbie” to Mattel’s latest addition. The toy maker has partnered with Indian fashion designer Anita Dongre on a…
Mattel Creations is celebrating Batman’s 85th anniversary with Barbies of one of comics’ cutest couples- Poison Ivy and Harley Quinn!…
Football season is upon us and Mattel has partnered with the NFL for a Little People collection for each team.…
A new indoor theme park is opening soon in Arizona. Mattel Adventure Park will be home to attractions inspired by…