On Cloud has become a brand that harmoniously balances technology, comfort, and minimalist style in the international world of sports and lifestyle footwear. Established in Zurich, Switzerland, in 2010, On Cloud started with a modest but grandiose vision — to give runners the feel of “running on clouds.”
The founders — ex-professional triathlete Olivier Bernhard, Caspar Coppetti, and David Allemann — were looking to revolutionize the run shoe experience. They married engineering expertise with athlete feedback and created the now-iconic CloudTec® sole technology, which offers a soft landing and explosive take-off.
On Cloud shoes are today worn by millions of runners, athletes, and everyday users around the globe — including a rapidly expanding group in Mexico, where citizens are adopting the brand’s focus on light performance and sustainable innovation.
2. Why On Cloud Shoes Stand Out
While conventional running shoes conform to established shapes, On Cloud shoes are designed from three fundamental principles:
a. CloudTec® Cushioning Technology
At the core of each pair are CloudTec®, a technology of air-filled pods (or “clouds”) that collapse with each step. The design molds itself to the wearer’s stride, providing superior shock absorption without lessening speed or energy return. What does that leave you with? You’re running on air — but with no uncertain control.
b. Speedboard® Propulsion Plate
Each On Cloud shoe features a Speedboard®, a flexible board that turns landing energy into forward motion. This results in a natural, push-off feel that makes running and walking feel effortless — a feature much loved by Mexico’s fitness fanatics and city commuters alike.
c. Lightweight, Sustainable Design
The brand utilizes environmentally friendly materials like recycled polyester, vegan materials, and bio-based foams. Most On Cloud series weigh under 250 grams, which makes them among the lightest and most comfortable in the Tenis On Cloud market.
3. Why On Cloud Is Gaining Popularity in Mexico
Over the last few years, Mexico’s sneaker culture has taken off, meshing international athletic trends with domestic urban streetwear. Shoppers are more and more demanding comfort, durability, and sustainability over flashy logos — and that is where On Cloud fits right in.
a. Perfect for Active Mexican Lifestyles
From early morning runs in Parque Chapultepec (CDMX) to hiking on weekends in Nevado de Toluca, On Cloud footwear is built to support varied landscapes and still deliver all-day comfort.
Whether it’s the On Cloud X for the gym, the Cloudnova for street fashion, or the Cloudwander Waterproof for hiking — Mexican buyers see utility in each model.
b. Adopted by the Urban Trendsetters
Mexico’s trend-setting urban areas such as Monterrey, Guadalajara, and Mexico City are witnessing On Cloud shoes not just in gyms but also becoming visible in cafés, coworking areas, and fashion events. With its minimalist, sleek design, On Tenis Shoes is the top pick for consumers looking for the best of athletic performance combined with luxurious lifestyle appeal.
c. Growing Presence and Accessibility
To date in 2025, On Cloud has solidified its position in Latin America by partnering for online and store selling, delivering directly to Mexico and promoting locally. Liverpool, Innovasport, and Amazon México now offer a broad assortment of models and sizes — more accessible than ever.
4. The Most Popular On Cloud Models in 2025
For those venturing into On Tenis Shoes for the first time, these are some of the highest-rated models that take over the Mexican sneaker market:
1. On Cloud 5
A successor to the first On Cloud, the Cloud 5 is still the company’s most sought-after everyday trainer. Light, airy, and simple to wear, it’s perfect for commuters and travelers who want both comfort and fashion.
2. On Cloud X 3
Apt for cross-training, gym training, and short-run distances, the Cloud X 3 provides ultimate stability and flexibility. Its dual-density foam midsole maximizes performance without compromising on minimalist design.
3. On Cloudsurfer 7
For those who prioritize cushioning most, the Cloudsurfer 7 features the newest CloudTec Phase™ technology, developed via computer simulations for even smoother transitions with less environmental footprint.
4. On Cloudnova
This sport-streetwear hybrid lifestyle sneaker combines sport and urban streetwear. Ideal for urban life in Mexico City or Guadalajara, it includes vibrant geometry, elastic tongue straps, and a soft heel pad for daily wear.
5. On Cloudwander Waterproof
For Mexico’s wild side — from mountainous trails to drizzly city days — the Cloudwander Waterproof balances tough traction and weather protection for trustworthy performance no matter what.
5. Sustainability and Innovation: On Cloud’s Vision for the Future
On Cloud’s purpose extends far beyond producing top-performing footwear — it’s about creating a sustainable future for movement around the world.
The brand has committed to reducing its footprint by launching recyclable material, carbon-neutral production, and even circular subscription models, such as Cyclon™, through which customers return old shoes to recycle and receive new ones made from the same material.
Mexico’s increasing consciousness of environmental concerns finds a perfect match in this philosophy. With consumers increasingly expecting sustainable fashion, On Cloud’s environmental innovation has placed it as a high-end brand concerned not just with performance but the planet as well.
6. On Cloud’s Emotional Connection: Movement as a Lifestyle
Fundamentally, On Cloud is not just a shoe company — it is a philosophy of movement, equilibrium, and liberation.
Every pair of On Tenis Shoes has a story behind it: of individuals jogging their first marathon, trekking through Mexico’s beautiful outdoors, or merely walking to the office with renewed vitality. The brand resonates emotionally with shoppers who perceive movement as an outlet for ambition, freedom, and creativity.
In a life where style and wellness collide, On Cloud encourages people to move better, not necessarily faster. It’s being weightless, both physically and in the mind.
7. How to Select the Perfect On Cloud Shoes
While choosing your dream On Tenis Shoes, keep the following in mind:
For everyday wear: Opt for the Cloud 5 or Cloudnova for effortless ease and sleek style.
For running or training: Opt for Cloud X 3 or Cloudsurfer 7, built for energy return and flexibility.
For outdoor adventures: Choose the Cloudwander Waterproof for grip and protection on varied terrains.
For sustainability-focused buyers: Explore Cyclon™, the circular subscription shoe model made from fully recyclable materials.
Each model caters to different lifestyles, ensuring that every Mexican consumer can find a perfect match between comfort, technology, and design.
8. How On Cloud Affected Mexico’s Footwear Industry
Among a market ruled by international giants such as Nike, Adidas, and Puma, the success of On Cloud shows that innovation and genuineness can make a powerful niche.
By fusing Swiss engineering accuracy with human-focused design, the brand has attracted athletes, fashion enthusiasts, and sustainable-minded consumers.
In Mexico, On Cloud is a high-end redefinition of “tenis shoes” — not merely something you put on, but something you live.
9. Conclusion: The Future Is Light with On Cloud
As we step into 2025 and the years to come, On Cloud keeps redefining the future of performance footwear. For Mexican consumers who care about innovation, comfort, and sustainability, the brand is a symbol of excellence and mission.
Whether you’re a Monterrey runner, a Cancún visitor, or a creative worker in CDMX, On Cloud Shoes were made to move with you — beautifully, effortlessly, and sustainably.
So the next time you buckle up your On Tenis Shoes, keep in mind: you’re not just walking. You’re moving on clouds.
