Since its release in 2020, Clubhouse has been a force to reckon with in the social media industry. Clubhouse offers a unique audio-only format where users get to participate in live conversations on various topics.
And with its growing popularity, Clubhouse has a ton of opportunities for business growth. This platform can expand your brand’s presence, establish authority in your niche, and help you reach a wider audience.
In this article, you will learn how to use Clubhouse for brand growth with proven techniques that will give you an edge against your competitors.
How to Use Clubhouse for Business Growth
1) Grow your Following Base
Just like some of the top social media platforms, Clubhouse followers have a critical part to play in your brand’s visibility and business growth. As you build your following on Clubhouse, you’re cultivating a community of engaged listeners who value your insights.
Aside from that, a larger following signals to your potential audience the value you bring to discussions and rooms. The more your follower count, the wider your audience reach. That means your message can attract more listeners to your rooms and events.
Encourage your listeners to follow you by showcasing your expertise and sharing compelling stories. Research the best times to be active on this platform so you can engage with like-minded niche-specific individuals. That will increase your chances of getting more followers.
2) Optimize Your Clubhouse Bio
The next most important tip is to optimize your profile. Typically, the bio is your chance to show your Clubhouse members who you are. What you choose to add to your bio will help users find your profile, so be sure to include relevant keywords.
To create the ideal clubhouse bio, focus on the brand’s voice. Start with a compelling intro that will grab your audience’s attention and highlight what sets you apart. As briefly as possible, showcase your expertise, achievements, and unique selling points.
Don’t forget to make every word count in your bio. That way, you can present your brand to the world as authentically as possible and improve your visibility on this platform.
3) Be Consistent
Consistency will help your brand maximize its impact. When you participate in rooms, host events, and engage with your audience, you establish a strong presence and reinforce your brand identity on Clubhouse.
What’s more, consistency builds trust and reliability, making you the go-to brand for valuable insights and discussions within your niche. Ensure you regularly participate in rooms, engage with your audience, and host events.
4) Join Your Niche Relevant Rooms
Joining relevant rooms within your niche makes it easy to immerse yourself in conversations within your niche. That ensures your brand stays updated on industry trends and establishes you as a credible authority.
When participating in discussions, add value by sharing your expertise, experiences, and unique perspective. Ensure you actively listen to others, ask thoughtful questions, and engage in meaningful exchanges that build connections.
Remember to maintain professionalism and authenticity in each and every interaction. That will have a massive positive impact on your brand’s growth and enhance your engagement on this platform.
5) Start Your Own Rooms
One of the main reasons why most brands are attracted to Clubhouse is its potential for community building. As soon as you join the platform, you can start a room with content on topics you are an expert in.
Just make sure it reflects your expertise. That will attract people looking for information on similar topics and establish you as a credible and reliable knowledge source in your niche. When planning your sessions, choose topics that matter to your audience and invite other speakers to enrich the conversation.
You can also advertise your rooms on social media platforms so more people can join. That will increase the number of people in your network and make a more substantial presence for your brand on Clubhouse.
6) Active Participation in Other Chat Rooms
You have to be active in other chat rooms if you want your brand to grow on Clubhouse. When you share valuable information and participate in discussions, people will view you as an authority and a trustworthy person whom they can rely on.
To differentiate yourself, it is important to pay attention, take part meaningfully, and present ideas that are different from the rest. Also, focus more on genuinely connecting with other users who highly regard your expertise.
Constantly adding substance into conversations will expand your relationships with your audience. Also, it will amplify your brand’s presence and position you as trustworthy and committed to serving its customers.
7) Do Collaborations
To grow as a brand on Clubhouse, you cannot do it alone. You need to work with other people. That could be other brands in your niche, influencers or just regular users on the platform. Such partnerships will help you get to new audiences and even attract more followers.
But for this to actually contribute to your brand growth, you need to be a worthwhile partner. Ensure you pick a partner whose values and goals are in line with yours. Once you find someone suitable, shoot them a message and request them to collaborate with you on a joint project.
For instance, you can host a room together and invite your audiences to join. Then, discuss topics that demonstrate your knowledge in your areas of expertise. Besides increasing your online presence, this will allow your brand to grow and present more opportunities to make money on Clubhouse.
8) Run Contests and Giveaways
If you wish to get people’s attention, attract more followers and let your brand become more noticeable, then conduct contests and giveaways on Clubhouse. But do not just give out your own valuable possessions without making anyone excited about it.
As you pick out the gifts, choose something that you know your followers would love to have. In addition, use your Clubhouse room or social media to spread the word about the giveaway. That will help your brand grow and, at the same time, keep people interested in the prizes and incentives that are being offered.
9) Leverage Cross-Platform Promotion
No matter how valuable your Clubhouse content could be, nobody will ever know if they don’t come across it. Therefore, promote your business activities on Clubhouse on other social media platforms to broaden your brand coverage.
Use Instagram, Twitter, and LinkedIn to share snippets from the Clubhouse or information concerning forthcoming events to attract a wider audience. Ensure that all your platforms have the same voice, visual appearance, and messaging of your brand, making it easier for clients to identify you.
Conclusion
Clubhouse is full of opportunities for brands to reach their audiences and grow. But like any other platform, it’s important to learn the tips and tricks that you need to achieve your desired growth goal. Luckily, these tips will help you grow while building a genuine connection with your audience.
You can easily use Clubhouse to nurture long-term relationships with your customers and prospects. Remember to monitor the impact of each technique closely and adapt depending on how your audience responds.
