Between a kid’s show, breakfast cereal, upcoming biopic, and countless other endeavors, Snoop Dogg is becoming an unstoppable machine and we are here for it. His latest business venture may be his most obvious though. Playing on his own stage name the rapper has launched a new pet accessory line called Snoop Doggie Doggs.
And this new venture seems to be perfectly in line with the already established Snoop Dogg persona. “If my dogs ain’t fresh I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” he explains. Considering the holidays are fast approaching, this is the perfect time to launch a line of products like this.
The line already consists of a variety of different products to fit a wide range of customer needs and budgets. Snoop Doggie Doggs offerings currently include dog apparel, plush toys, bowls, leashes, and more. But don’t let the name fool you, many of these products can also be used for man’s more aloof best friend, cats. Sizes on these items range from XS-XL and even include a “big dog” size and sell for anywhere between $14.99 to $99.99.
This line is created through a partnership with SMAC Entertainment and Little Earth Productions, Inc., a leading manufacturer of licensed fashion accessories and apparel. “Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” said Rob Brandegee, Co-Founder of Little Earth Productions, Inc. “Snoop’s personality and authenticity are undeniably evident in our creative pet product offerings, and we couldn’t be more thrilled to share the new Snoop Doggie Doggs brand with you ahead of the holidays – it’s the perfect holiday gift for pet owners this season. Talk about a holiday treat.”