Blockchain startups are the mainstay of the buzz. From finance to food, almost every industry today implements blockchain technology, ensuring that the future is decentralized. According to Statista, worldwide spending on blockchain solutions is expected to reach a whopping 19 billion U.S. dollars by 2024.
However, the complexity of the industry makes it harder for potential customers to understand the concept and its significance. You’ll need more than a solid business plan and strategy to market your blockchain startup and stand out from the crowd.
Check out these proven blockchain marketing tactics to easily and effectively promote your startup.
- At First, Build A Clear Strategy For Your Startup
The key to securing the success of your trade is to have a solid business plan and online presence. But with blockchain, it’s not that simple. You have to clearly define your short-term and long-term strategy, which will explain how unique you are compared to your competitors.
Create a unique value proposition explaining the content of your business. Share what you do and how your blockchain startup is valuable for your customers. You can develop in-depth white papers, guides, and blogs to provide detailed information to your prospects.
- Invest In Influencer Marketing
If you are looking for the best ways to market your blockchain startup organically, influencer marketing is your answer.
Consider collaborating with people who know the nitty-gritty of the trade. Rather than reaching out to big celebrities or social media influencers, partner with credible and trusted people who can help generate hype about your blockchain business through their knowledge.
Create captivating content together, such as promotional videos, carousels, and GIFs, and have the influencer share it on their social media handles.
The more the buzz, the more will be the brand awareness.
- Get Publishing Giants To Write Guest Posts
The blockchain ecosystem is still new to many people; they crave the right information on this subject. You can fill this void through high-quality and relevant content.
Besides writing posts and guides for your website, reach out to established publishers, such as Forbes, TechCrunch, The Verge, and others, and offer to write original guest posts for them. You’ll need to email a clear, short, and crisp proposal to them. If your proposal highlights the strengths of your blockchain startup in the right way, these publications would be happy to get in touch with you.
Guest posting helps you achieve quality backlinks to your website, thereby increasing your business credibility. More than that, it’s an incredible way to steal the attention of a media outlet that is often on the lookout for experts to discuss the topic.
- Build A Community
Another powerful blockchain marketing tactic is developing a community of followers who are invested in your startup.
Many blockchain enthusiasts love to engage on social media networks and online forums, like Reddit and Quora. You can connect with them and provide value in the form of fresh content about your project.
What’s more? Telegram is one of the most influential platforms where blockchain fans come together to learn about the technology. It’s a good place for a blockchain startup to discuss their project and build a community.
If you’re a part of a blockchain startup, more power to you! With the right strategies, you can easily market your cutting-edge business and attract both people and investors.
And now that you know all the top-notch tactics, it’s time to take action. Take your blockchain marketing efforts to the next level using the tips mentioned above, and get ready to enjoy desired success.