Friday, August 14, 2020

“Endgame” Ticket Pre-sales Setting Records

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I am still waiting for that blue police box to take me on a star trek to a galaxy far, far away. Until then I will have to content myself with fantasy and sci-fi adventures from books, movies, and TV shows.

Avengers: Endgame advance tickets have been available since April 2 and the figures for that first week of sales are staggering. The demand for tickets was so great it overwhelmed a number of sales sites and the movie set the record for first day pre-sales in its first 6 hours.

Endgame holds Fandango’s records for both first day and first week of pre-sales, beating out Star Wars: The Force Awakens. The number of Endgame tickets was 5 times the number sold for Infinity War, and Infinity War went on to gross over $2 billion dollars.

Atom tickets has said that Endgame sold nearly twice as many advance tickets as Aquaman, Star Wars: The Last Jedi, Avengers: Infinity War and Captain Marvel combined. All of those films went on to pass the $1 billion box office mark. Captain Marvel managed it in less than a month, but her success is being overshadowed by Endgame’s upcoming premiere.

There is speculation that Endgame might set the record for biggest opening ever, in part because the film will release in China on April 24 ahead of its US opening on April 26. Estimates have been revised from $200-250 million to a possible $300 million opening weekend domestically, with a possible worldwide opening box office of a staggering $800 million. Infinity War had an opening of $257 million. So bizarrely if the movie only pulls in $250 million it could be considered a disappointment. (!!!)

Thousands of showings are already sold out for opening weekend. With a run time of over 3 hours the number of showings that can be scheduled is fewer than usual. Which has resulted in some theaters extending their schedules to accommodate extra showings. Some will have showings as early as 4 a.m. on Friday. If you plan to go to the theater opening weekend and get a ticket then—good luck. Although there may be scattered single seats or seats in the front row.

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Demand has also led to ticket resales being offered for hundreds or even thousands of dollars. Someone in New York city reportedly spent $5000.00 for two tickets. (I wouldn’t pay that even to see it with one of the stars in the charity events – Chris Evans, Mark Ruffalo, Benedict Cumberbatch and Danai Gurira are all running Omaze campaigns to attend the premiere with lucky donors.)

Whether Endgame meets or exceeds expectations or falls short is something we will find out soon enough. Either way, I’m glad I have my tickets already.

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