General Mills has been making its beloved Monster cereals for 55 years now. To celebrate this milestone, the Halloween staple will once again return in packages redesigned by The Jim Henson Company. The companies first collaborated on these new box designs last year. Unsurprisingly, blending a beloved seasonal treat with a company that has 70+ years of experience in family entertainment went over extremely well.
So why not bring back Count Chocula, Boo Berry, and Franken Berry’s new looks to celebrate?
“Last year, our team from Jim Henson’s Creature Shop had so much fun bringing these beloved Monsters to life as puppets, and we know our fans will enjoy seeing them again this season for more memorable magic,” said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. “And new this Halloween, we’re giving cereal and Jim Henson Company fans alike the chance to put their creativity to the test by transforming each cereal box into its own Monster puppet.”
“For 55 years, the Monsters have brought a smile, and a little thrill, to cereal bowls,” said Megan Brooks, Business Unit Director for Family Favorites Cereal at General Mills. “Fans loved Count Chocula, Boo Berry and Franken Berry reimagined through The Jim Henson Company’s creativity last year, so we were excited to team up again to create fresh new packaging designs that celebrate the characters and bring even more Halloween fun to store shelves.”
The limited-edition collection of Monsters cereals will be available in retailers nationwide later this month.
