E.l.f. Cosmetics and Liquid Death have decided that this season that pastel makeup is out, and corpse paint is in! The companies recently collaborated on a five-piece set of makeup that will give you the eyes, lips, and skin tone of our favorite death metal bands. While a cosmetics manufacturer and a canned water company may sound like an odd pairing. The product and marketing campaign highlights how perfect the match really is.
“When you set out to create a different kind of company, it’s important to align yourself with like-minded kindred spirits,” Kory Marchisotto, Chief Marketing Officer for e.l.f. Beauty, said. “We are both challenger brands on a one-way path to disruption. e.l.f. and Liquid Death share a passion for self-expression and unexpected creativity. We’ve had a lot of fun – and a lot of laughter – bringing CORPSE PAINT to life. Pun intended.”
“No one knows more about makeup than the black metal community,” Andy Pearson, Vice President of Creative at Liquid Death, explained. “Think how many times they’ve put it on or taken it off with every show. e.l.f. was the perfect partner to bring this collab to life because they could help bring this versatile, everyday look to the masses with high-quality, cruelty-free products.”
E.l.f and Liquid Death’s limited-edition five-piece makeup kit comes in a keepsake coffin. The $34 collection includes:
The Corpse Paint Collection
- Dead Set – Matte Magic Mist & Set
- Kiss of Death – O FACE Satin Lipstick in All Night
- Eye Die – No Budge Cream Eyeshadow in Wispy Cloud
- Dead Line – H2O Proof Eyeliner Pen
- Brush with Death – Putty Applicator
These corpse paint kits are available through both Liquid Death and e.l.f.’s respective websites. Get yours while supplies last! You can also check out their perfectly on-brand new ad below:
