American meat snack maker Slim Jim is not having a happy holiday. The company says their custom sports car was been stolen. The car, dubbed “Fast Meat,” is a custom Nissan Z wrapped in the Slim Jim logo. It was made for a partnership with World Wrestling Entertainment (WWE).
As part of the partnership, Fast Meat has been traveling across the country for WWE events. It has appeared in commercials with current WWE Superstar L.A. Knight. Knight is now telling people to “Snap into a Slim Jim,” taking over the mantle of the late “Macho Man” Randy Savage. Savage starred in similar commercials in the 1990s.
According to Congra Brands, parent company of Slim Jim, Fast Meat was headed to L.A. for a custom video shoot. While en route, the car was stolen somewhere in Los Angeles County. Interesting to note that there was no specific location given for where the alleged crime happened. The crime is listed as occurring on December 13th, 2023 in a redacted police report. Congra Brands is asking for anyone with information on Fast Meat to contact the Los Angeles Regional Crime Stoppers.
“We knew we had something special with our custom car, but we had no idea it would be in such demand that someone would steal it,” Congra Brand executive Ashley Spade said. “We continue to work closely with the authorities and we ask anyone if they spot it to report it to the LAPD.” We highly doubt anyone would miss seeing Fast Meat zooming on the streets, or highway.
Fast Meat was designed by an unnamed “iconic custom auto shop” in Hollywood. It comes complete with Slim Jim-branded wrap, custom yellow leather interior, and LED lighting under the car. It also has a Slim Jim dispenser and Slim Jim holder. It is also said the interior has some hidden “Easter eggs.”
While some speculate that this could be a P.R. stunt, Congra Brands insists that Fast Meat was stolen. Slim Jim even has a #FINDFASTMEAT social media campaign going to help find the car. Hopefully Fast Meat is found quickly and this isn’t some elaborate stunt like Snoop Dogg going “smokeless.”
