NERDBOT
    Facebook Twitter Instagram YouTube
    Subscribe
    NERDBOT
    • News
      • Reviews
    • Movies & TV
    • Comics
    • Gaming
    • Collectibles
    • Science & Tech
    • Nerd Culture
    • About Us
      • Join the Team at Nerdbot
    NERDBOT
    Home»Nerd Culture»Food»‘Woke’ Miller Lite Beer Ad Goes Viral
    Ilana Glazer in Miller Lite ad
    Ilana Glazer in Miller Lite ad (Miller Brewing Company)
    Food

    ‘Woke’ Miller Lite Beer Ad Goes Viral

    Amy DavisBy Amy DavisMay 16, 2023Updated:May 16, 20233 Mins Read
    Share
    Facebook Twitter Pinterest Reddit WhatsApp Email

    Miller Lite released an ad calling their old marketing campaigns sexist and worse earlier this year. The “woke” ad has gone viral, with conservatives calling for boycotts of the beer company. Many are comparing Miller’s ad with Bud Light’s celebration of trans influencer Dylan Mulvaney with rainbow beer cans, which also caused cries for a boycott. 

    Ilana Glazer in Miller Lite ad
    Ilana Glazer in Miller Lite ad (Miller Brewing Company)

    The issue is Miller’s campaign was announced on March 7th, and Mulvaney didn’t post the Bud Lite can baring her face until April 1st. So if anything, Bud Light is following in Miller Lite’s footsteps, and not the other way around.  Since Mulvaney’s post was also in celebration of Women’s History Month, and Miller’s commercial is focused on women.

    The ad shows comedian Ilana Glazer (“The Night Before”) giving a brief history of beer. “Women were among the very first to brew beer, ever,” says Glazer, while walking through a brewery. “From Mesopotamia to the Middle Ages to colonial America, women were the ones doing the brewing.” 

    Before she points out, “Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis.” While she enters a room filled with old Miller Lite ads. All feature scantily clad women in sexual poses and all of them have their faces blurred. “It’s time beer made it up to women,” Glazer announces.

    She then explains that the company is turning its old, sexist, advertisements into compost. Miller is also offering to buy back old marketing materials to make even more compost for fertilizer. That fertilizer can produce over 1,000 lbs of hops. It will be given to 200 female brewers, to produce 330,000 beers. All in a bid to turn “Bad shit to the good shit.”

    Miller Lite ad
    Miller Lite ad (Miller Brewing Company)

    While no one is really sure why there was a delayed response to this commercial, it now has social media abuzz with outrage. Most are just comparing it to Budweiser working with Mulvaney to make their own “woke” ad. Some feel Miller is alienating its mostly male customer base by acknowledging how sexist some of its previous marketing campaigns were. Making the argument men like to look at half-naked women, so people will stop drinking their beer. Totally ignoring the fact that more than just heterosexual men drink beer.

    While the pushback against sexist advertising goes back decades, it doesn’t seem like Miller was forced to do this. In a press release, the beer maker said “many in the beer industry (Miller Lite included) alienated the very people who helped create it” by “dividing women as consumers, objectifying them in their ads.”

    “We wanted to acknowledge the missteps in representation of women in beer advertising by cleaning up not just our s***, but the whole industry’s s***,” Elizabeth Hitch, senior director of marketing for the beer brand, said.

    If a private enterprise wants to destroy its own, outdated, marketing materials, they have every right to. They also have the right to give back to small brewers however they see fit. And the public has every right to disagree with these choices. But to paint it as some overarching plot to make beer “woke” seems like a huge and confusing reach. We assure you, you can drink beer just fine without getting a tingle in our nether regions. You can check out the ad for yourself below:

    Author

    Amy Davis
    Amy Davis

    View all posts

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleJackie Chan to Star in “A Legend” Sequel to “The Myth”
    Next Article Wear Your Love for the Galaxy Far, Far Away by Exploring the Diverse World of Official Star Wars Merchandise
    Amy Davis

    Related Posts

    Road Trip Time? Visit the Cheez-It Pit Stop!

    June 5, 2023

    Restaurant Sets World Record for Most Expensive Ice Cream

    May 20, 2023

    Blue Bell Introduces Dr Pepper Float Ice Cream

    May 19, 2023

    In-N-Out Plans Eastward Expansion Across Several States

    May 19, 2023

    Oscar Mayer Weinermobile Changes Name to Frankmobile

    May 17, 2023

    Potentially Deadly Sushi Roll Kills 2, Poisons 30

    May 15, 2023
    Popular Posts
    • Artist Makes Hilarious "My Little Danny Trejo" DollArtist Makes Hilarious “My Little Danny…
    • "Captain America 4" Gets New Name, "Brave New World"“Captain America 4” Gets New Name,…
    • Tenacious D "Wicked Game" Music Video is AmazingTenacious D “Wicked Game” Music Video is Amazing
    • Pixar Lays Off Staff, Including "Toy Story" Savior Galyn SusmanPixar Lays Off Staff, Including “Toy…
    • Road Trip Time? Visit the Cheez-It Pit Stop!Road Trip Time? Visit the Cheez-It Pit Stop!

    • Latest
    • News
    • Movies
    • TV
    6.0

    “The Flash” Delivers Tasty-Yet-Empty Calories [Review]

    June 6, 2023
    "Crackcoon"

    Unhinged Horror Movie “Crackcoon” Gets Trailer

    June 6, 2023

    The Benefits of Booking Airport Parking in Advance: Your Guide to Parking near Montreal Airport (YUL)

    June 6, 2023

    Best DVD Decrypter For Mac Review

    June 6, 2023
    6.0

    “The Flash” Delivers Tasty-Yet-Empty Calories [Review]

    June 6, 2023

    SAG-AFTRA Authorizes Strike With 98% Vote

    June 6, 2023

    Help Identify Man Who Stole $10k Worth of Pokémon Cards

    June 5, 2023

    Pixar Lays Off Staff, Including “Toy Story” Savior Galyn Susman

    June 5, 2023
    6.0

    “The Flash” Delivers Tasty-Yet-Empty Calories [Review]

    June 6, 2023
    "Crackcoon"

    Unhinged Horror Movie “Crackcoon” Gets Trailer

    June 6, 2023

    Everyone in Zack Snyder’s “Rebel Moon” Looks Like Furiosa

    June 6, 2023

    “Captain America 4” Gets New Name, “Brave New World”

    June 6, 2023

    Padma Lakshmi Announces Her “Top Chef” Exit

    June 2, 2023

    “The Mandalorian” Grogu Or “Gremlins” Gizmo: Who’s Cuter?

    June 1, 2023

    “Miracle Workers” ‘Mad Max’ Inspired Season Gets July Premiere

    May 31, 2023

    “Black Mirror” Season 6 Gets Trailer, Release Date

    May 31, 2023
    Related Posts

    None found

    San Diego Comic-Con
      • auction
      • carnivorous plant
      • dinosaur
      • pennyworth
      • San Diego Comic-Con
    NERDBOT
    Facebook Twitter Instagram YouTube
    © 2023 NERDBOT Media

    Type above and press Enter to search. Press Esc to cancel.