Does My Salesforce-Dynamics GP Integration Project Have to be a Hassle?

ERPs like Microsoft Dynamics GP are a must for most businesses past a certain size. After all, ERPs streamline the management of everything from an organization’s payroll and field service to their supply chain and inventory. Because many businesses opt to implement a CRM and ERP independently—especially those with legacy ERPs such as Dynamics GP—most will eventually embark on a data integration project to avoid unwanted data siloing and to streamline team members’ day-to-day operations. Luckily, companies like Rapidi exist to take the hassle out of data integration projects, offering efficient, flexible, and robust solutions to an organization’s data management problems. In the wake of a successful data integration project, your staff will have access to a unified, singular point of truth from which they can operate, reducing or eliminating horizontal redundancy of operations and human error.

The Basics of Dynamics GP-Salesforce Integration

Data integration refers to the process in which disparate softwares are synchronized and allowed to “talk” to one another, pooling the information stored in each program and creating one point of truth. So why is integration necessary when businesses could simply adopt one of the many solutions claiming to be an ERP and CRM all rolled into one? There are a couple answers. 

The first is that such all-in-one options didn’t always exist; certain businesses were able to operate without CRMs for many years, and operated using now-legacy systems such as Dynamics GP as their “grandfathered-in” ERP of choice. 

The other answer is that companies prefer the specialization and broader support for CRM or ERP specific softwares, such as Salesforce or Dynamics GP. Few hybrid solutions can boast the same range of support, flexibility, and robustness as the tried and true industry titans. Data management is a vital part of any organization’s survival, so it’s understandable why a company would want unique programs entirely dedicated to their respective function.

So What Can Data Integration Do For Me?

The goal of most businesses is growth. Past a certain size, many organizations find themselves bombarded by an unending stream of data coming in from marketing apps, their CRM, and billing software. Most larger companies have dedicated teams assigned to each of these programs, and most likely those teams will each have a particular methodology pertaining to their treatment and implementation of said data. Lacking consistent data management protocol, many businesses find themselves drowning under waves of redundant or inaccurate information. Sifting through it to find relevant or up-to-date info is inefficient, time consuming, and unnecessary. Plus, if a business feeds unreliable data into their analytical programs, then the resulting data analysis is more likely to be untrustworthy as well. It’s vital for companies to base their decisions on clean, relevant data. 

I Use Microsoft Dynamics GP. What are My Data Integration Options?

If you’re making use of Microsoft Dynamics GP, Integration Manager is a software crafted by Microsoft that can assist those users of their legacy ERP programs (such as GP) who are trying to integrate it with a CRM. While it is a simple program requiring zero programming or coding knowledge, it is largely unequipped to handle involved two-way integration processes, and is really only serviceable for the simplest and least involved integration problems that a company can have.

Web Services for Microsoft Dynamics GP is a similar, low-cost solution. It facilitates user access to an array of files within the ERP system, such as customer, receivable, purchase, or account files, but it’s frequently unable to accommodate customization. 

Meanwhile, companies like Rapidi specialize in the areas of data integration, offering flexible, robust, and secure solutions that can seamlessly conform to even the most rigorous organizational standards. 

The preconfigured solutions provided by Rapidi take the headache out of the integration process. Their solutions are able to facilitate communications between nearly any combination of Microsoft ERPs and Salesforce that exist, and they will happily go the extra mile to find customized solutions that can meet your company’s unique needs. 

So Where Do I Start?

Having been leading innovators in the realm of data integration and data replication for nearly three decades, Rapidi’s subscription based, software-as-a-service solution is supremely agile, responsive, robust, and secure. RapidiOnline is Rapid’s proprietary data integration technology. RapidiOnline is able to seamlessly pack, compress, and encrypt your information, ensuring safety, security, and bandwidth-efficiency from beginning to end-point. 

If you have more data coming in than you know what to do with, let Rapidi’s experts show you how to optimize your business practices and best utilize your data towards your organization’s growth and bottom line.