Little Lad may have started out as a 2007 berries and cream commercial for Starburst but he’s still inspiring people today. Just this year, a Halloween costume allowed folks to become the Little Lad. We’ve heard that Shiner Bock Beer has created a special brew based on the character. It’s important to note that this is NOT a Starburst collaboration, but an ale inspired by the character of Little Lad.
Inspired to join in on the fun, Shiner created a new Berries & Cream brew that will exclusively be available on tap at the renowned Spoetzl Brewery (603 E Brewery St, Shiner, TX 77984) in Shiner, Texas. Beginning on December 10th, consumers 21+ will have the chance to taste this quirky beverage. All brewery visitors will be offered a complimentary sample when they book a tour.
The beer (ABV: 5%) is based on Shiner’s classic cream ale recipe, a brew made with an extra helping of specialty wheat malt to give it a velvety smooth, creamy mouthfeel. The Berries & Cream brew also includes a healthy splash of raspberries and blackberries giving it a fresh, juicy flavor. It all comes together with a crisp, refreshing finish that just makes you want to dance!
“This festive beer is designed to treat our brewery goers to something special,” says Shiner Head of Marketing Matt Pechman. “Here at Shiner, we don’t take ourselves too seriously. Just like the Little Lad, we love Berries & Cream and are excited to spread joy with our new brew!”
Little Lad and this absurdist humor made a comeback on TikTok in 2021, as thousands of viewers created their own content with the original Berries & Cream tune. The character garnered over 20.8 million likes from his TikTok account in the past year alone.
Like TikTok trends, this brew will only be around for a short time. Supplies are extremely limited so make sure to try this rare brew before it runs out. For more information on Shiner, its full portfolio and brewery tour bookings, visit their website here.