As a modern business owner, you’re well aware that your business’s online channels and brand image are extremely important. Now more than ever, people depend on the internet for the products and services that they need. When you own a business, you need to be sure that the way your brand is perceived online is overwhelmingly positive. While SEO is typically used to optimize your website for a higher ranking on SERPs, these specialized techniques can also be used to help improve your brand’s online reputation.
Going about improving your brand’s online reputation on your own can be extremely difficult. The best way to ensure that your online reputation management efforts are working effectively is to work with the pros. There are digital marketing and SEO firms that offer comprehensive reputation management services for brands of all sizes. Traditional SEO services can be applied to your current operations in order to improve your brand’s online perception more efficiently.
What is ORM?
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Online reputation management, or ORM, refers to the complex set of tools and practices that are used to prioritize positive content online in regard to your brand. While it’s not possible to be in complete control of the way your brand is perceived online, there are specialized techniques that your company can use to improve your brand’s reputation. Bad reviews and negative content can have a whole host of negative impacts on your business. Customers depend on word of mouth (via the internet) to make decisions about where to shop and which brands to trust. This is why any negative piece of content can potentially hurt the success of your business.
LinkGraph is an SEO reputation management company with years of experience working with businesses to ensure their brands are seen in a positive light online. Their team has specialized knowledge of search engine algorithms and SEO tools that can help them identify negative information on online reviews and social media sites. Once they’ve identified the negative content, they can use their ORM tools to push down these negative search results. Their digital marketing and ORM experts will work with you one-on-one to determine the best course of action and configure an ORM campaign specifically for your business.
Monitoring SERPs
One of the best ways to improve your brand’s image is to detect negative information and inaccuracies at the source. LinkGraph’s ORM services do this by monitoring search engine results pages (SERPs) for any negative content that populates for search queries related to your brand name. Their digital marketing team has years of experience studying search engine algorithms and they’ve built their ORM tools around this. LinkGraph understands how even a single negative review with a high SERP ranking can deter customers and hurt your sales. This is why they diligently monitor search results, quickly identify negative results, and use their tools to push the negative content off of the first page of the SERP.
Social Media Management
Social media is a crucial business asset today. Any business that doesn’t fully utilize all the major social media platforms is doing itself a disservice. Your social media presence can help you more efficiently reach potential customers and grow your operations. Even if your business does have social media profiles on all the major networks, if your accounts are optimized, they aren’t working to their full potential. This is why social media management is so important today, especially for small businesses.
Social media can also have a huge impact on your brand’s reputation. Oftentimes the way your brand is perceived on social media can be even more impactful than how it’s perceived on SERPs. This is because social media plays such a crucial role in our everyday lives. Potential customers spend a lot of their time on social media, and if they see negative content about your brand—even if they aren’t seeking out your brand—it will affect the opinions they form about your business. LinkGraph’s ORM strategies also apply to social media management, and they can help keep inaccurate, negative information from being spread about your company.
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