Tuesday, August 11, 2020

Disneyland, Walt Disney World Announces Plans to Re-Theme Splash Mountain

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Mary Anne Butler
Mary Anne Butler (Mab) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), Bleeding Cool (where she was News Editor), and now NerdBot as News Editor. Over the past 10 years, she’s built a reputation at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. Though she be but little, she is fierce.

After the recent fan-led push for Disneyland and Walt Disney World to look into re-theming their iconic attraction Splash Mountain from the current Brier Rabbit and the 1946 film “Song of the South,” a over haul is coming.

Disney announced this morning that yes, they will be re-theming the ride from the racist and dated animated feature to the more recent animated film, “The Princess and the Frog.” This change will take place at both the Anaheim and Florida resorts.

Disney announced this across their social medias.

You can read the entire statement about the change on Disney’s official Parks Blog, or scroll down.

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Today we are thrilled to share a first glimpse of a project Imagineers have been working on since last year. Splash Mountain – at both Disneyland park in California and Magic Kingdom park in Florida – will soon be completely reimagined. The theme is inspired by an all-time favorite animated Disney film, “The Princess and the Frog.” We pick up this story after the final kiss, and join Princess Tiana and Louis on a musical adventure – featuring some of the powerful music from the film – as they prepare for their first-ever Mardi Gras performance.

Tiana is a modern, courageous, and empowered woman, who pursues her dreams and never loses sight of what’s really important. It’s a great story with a strong lead character, set against the backdrop of New Orleans and the Louisiana bayou. In 1966, Walt himself opened New Orleans Square when it became the first new “land” added to Disneyland park, so it feels natural to link the story and the incredible music of “The Princess and the Frog” to our parks.

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The voice of Princess Tiana and Tony Award-winning actress, Anika Noni Rose, shared, “It is really exciting to know that Princess Tiana’s presence in both Disneyland and Magic Kingdom will finally be fully realized! As passionate as I am about what we created, I know the fans are going to be over the moon. The Imagineers are giving us ‘The Princess and the Frog’ Mardi Gras celebration we’ve been waiting for, and I’m here for it!”

The approach to retheming or “plussing” attractions (as Walt Disney referred to it) begins with Imagineers asking the question, how can we build upon or elevate the experience and tell a fresh, relevant story? It’s a continuous process that Imagineers are deeply passionate about. And with this longstanding history of updating attractions and adding new magic, the retheming of Splash Mountain is of particular importance today. The new concept is inclusive – one that all of our guests can connect with and be inspired by, and it speaks to the diversity of the millions of people who visit our parks each year.

Charita Carter, the senior creative producer leading the project at Walt Disney Imagineering shared, “Like Princess Tiana, I believe that courage and love are the key ingredients for wonderful adventures. I am delighted to be a part of bringing this fun-filled experience to our guests.”

For Imagineers, change is rooted in a tradition set by Walt Disney who encouraged new innovations, new ideas, new scenes and current storytelling. And the experiences they create can be enjoyed by guests who visit our parks from all over the world.

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As part of the creative development process, conceptual design work is well underway and Imagineers will soon be able to conduct preliminary reviews and develop a timeline for when the transformation can start to take shape.

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