Thursday, September 24, 2020

AMC *WILL* Require Guests to Wear Masks for Reopening

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Mary Anne Butler
Mary Anne Butler (Mab) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), Bleeding Cool (where she was News Editor), and now NerdBot as News Editor. Over the past 10 years, she’s built a reputation at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. Though she be but little, she is fierce.

Well, at least SOMEONE at AMC Theatres isn’t as tone-deaf as we thought. The movie theater chain has suddenly decided to reverse their decision on face masks once they reopen mid-July for Disney’s “Mulan” and Warner Bros. Pictures’ “Tenet.”

If you missed it, AMC Chief Aram Aron had said the chain would NOT be requiring face masks for guests following reopening, citing that they “did not want to be drawn into political controversy.” Because clearly, the global pandemic is a party-issue?



We digress.

“We thought it might be counterproductive if we forced mask wearing on those people who believe strongly that it is not necessary. We think that the vast majority of AMC guests will be wearing masks. When I go to an AMC feature, I will certainly be wearing a mask and leading by example,” Aron told Variety.

Just this morning though, Aron changed the company’s official stance on this, and AMC WILL be requiring masks for any/all guests.

AMC has since made the following statement:


“This announcement prompted an intense and immediate outcry from our customers, and it is clear from this response that we did not go far enough on the usage of mask. At AMC Theatres, we think it is absolutely crucial that we listen to our guests. Accordingly, and with the full support of our scientific advisors, we are reversing course and are changing our guest mask policy. As we reopen theatres, we now will require that all AMC guests nationwide wear masks as they enter and enjoy movies at our theatres. The speed with which AMC moved to revise our mask policies is a reflection of our commitment to the safety and health of our guests.”


Does this reversal of rules make you more willing to go to a theater?

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