Wednesday, September 23, 2020

Micro Machines is Coming Back To Stores In 2020

Must Read

John Cena’s “The Suicide Squad” Character Peacemaker Gets HBO Max Spinoff Series

"The Suicide Squad" character Peacemaker, played by John Cena, is getting a spinoff show on HBO Max, written and directed by James Gunn!

Hulu Releases New Full Length Trailer for Marvel Series “Helstrom”

It's a weird year, friends- the first since 2009 without a new Marvel Studios film hitting theaters,...

Disney Moves Everything Again- “Black Widow,” “Eternals,” and More

This just in- we knew it was bound to happen, but Walt Disney Studios has just moved...
Anthony Ayala
Anthony Ayala was born and raised in Pomona, California with a Love for video games, and an early obsession with Lego. In his teens he picked up the Guitar and now performs with his Pink Floyd Tribute band 'Hammers Inc'. When he's not on stage, he's, Interviewing Cosplayers and Celebrities at Events, and creating different types of Media for Nerdbot's many needs. He also creates Lego designs in his spare time, whenever that may be!

I remember being a kid, roaming around the super market in the tiny toy isle while my Grandma shopped for groceries.

Two things I always stopped to look at were Hot Wheels and Micro Machines.

This was way before my age of collecting. Before my adult fear of opening anything from its original packaging….BECAUSE THAT’S HOW IT LOSES IT’S VALUE! Yeah, my innocence is definitely gone.

Also, these commercials with the fast talking Micro Machines spokesman were spoken so fast, as a kid I was absolutely amazed.

Fast forward to today, I was nostalgically excited to see the news from Hasbro and Wicked Cool Toys regarding the return of Micro Machines!

It might be time to start collecting them again…but of course not opening the packaging!

Here’s the official press release:

BRISTOL, Pa., June 4, 2019 /PRNewswire/ — It’s time to take a trip down memory lane—in a tiny car! It was announced today that Hasbro, Inc. (NASDAQ: HAS) has entered into an agreement to appoint Wicked Cool Toys as global master toy licensee for one of the hottest toy lines of the 1980s and 1990s, Micro Machines.  Wicked Cool Toys’ portfolio includes original IP as well as the master toy licenses for top brands including Pokémon and Cabbage Patch Kids®. Micro Machines, a top-selling line featuring collectable component style “playsets” and miniature vehicles, originally became a hit in the mid-1980s.  The new line of Micro Machines is expected to hit store shelves in the fall of 2020.

(PRNewsfoto/Wicked Cool Toys)
(PRNewsfoto/Wicked Cool Toys)

Michael Rinzler, co-president of Wicked Cool Toys, said, “Micro Machines is one of those amazing nostalgic brands that still has appeal 30 years later.  There is huge potential to bring it back.”  Jeremy Padawer, co-president, continued, “Considering recent toy unboxing trends, the brand’s multigenerational appeal, and the vehicle category’s ripeness for something ‘new’ again, we believe Micro Machines will be a global phenomenon.”

The original Micro Machines line was made by Galoob which is now part of Hasbro.  Many different styles of Micro Machines were released including popular model cars and trucks, emergency vehicles, motorcycles, and airplanes.  In addition, several Micro Machines lines were created based on top franchises.  The toy line is as much known for its petite size as it is for its popular advertising campaign.  Each spot ended with the slogan, “If it doesn’t say Micro Machines, it’s not the real thing!”

Casey Collins, General Manager and Senior Vice President of Entertainment and Licensing at Hasbro said, “We are thrilled to be partnering with Wicked Cool Toys, an entrepreneurial toy company that has a proven track record in relaunching classic brands with product innovation and a modern, sophisticated marketing approach.  We are excited to collaborate to introduce Micro Machines to a whole new generation of kids.”

Further details about the new Micro Machines line will be released later this year.

SOURCE Wicked Cool Toys

Latest News

Adorable Solar-Powered Tiny House You Set Up With Remote Control

This tiny house can be delivered to you and comes fully furnished with a bathroom and air conditioning system. You just have to push a button on a remote control!
Html code here! Replace this with any non empty raw html code and that's it.

Hulu Releases New Full Length Trailer for Marvel Series “Helstrom”

It's a weird year, friends- the first since 2009 without a new Marvel Studios film hitting theaters, among so many other things....

Disney Moves Everything Again- “Black Widow,” “Eternals,” and More

This just in- we knew it was bound to happen, but Walt Disney Studios has just moved ALL of their currently slated...

Nerdbot Cosplay Spotlight: Please Meet Hana!

This cosplayer is not only a strong woman, but also a loving mom. May I introduce to you, Hana.

Lamborghini Unveils GoKart Pro for Adults Costing $1,500

We've found a new toy with this Lamborghini GoKart Pro for adults, and we can't wait to throw bananas at our friends!
- Advertisement -

More Articles Like This