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Sephora will soon emerge as a mainstream purveyor of witchy products. Representatives for the cosmetics giant confirmed a report in the Glossy that the trendy perfume brand Pinrose will launch a “Starter Witch Kit” in stores and online on Oct. 9, in plenty of time for Halloween.

The nine-piece set, which will retail for $42 plus tax, includes fragrances, as well as “standard witch paraphernalia”, such as tarot cards, sage, and a rose quartz crystal.

According to QZ, Pinrose isn’t the first beauty brand to peddle mysticism alongside its core offerings. Fourth Ray Beauty, Seed Beauty’s latest fast-beauty project, just released a $150 Ritual Box that offers sage and crystals alongside its skincare products.

Sephora’s “Starter Witch Kit” just magics that subculture into a mass-produced product—and come Halloween season, it’ll be a perfect spooky edition for the Salem Sister in your life.

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Loryn Stone has dedicated her life to the written Word of the Nerd. Her writing has also been published on other pop culture websites such as Cracked, LoadScreen, PopLurker, and Temple of Geek. Her debut young-adult novel "My Starlight" (a contemporary love letter to fandom, friendship, anime, cosplaying, love, and loss) is out now by Affinity Rainbow Publications. When she's not writing, Loryn's other interests include collecting robots (Megazords, specifically), playing bass, and blasting metal.

4 COMMENTS

  1. Yes, because cultural appropriation is okay, everyone! Play acting with someone else’s religion and way of life is perfectly fine, as long as it isn’t Christianity. What a joke.

  2. This makes me sad. White sage is a sacred plant to the natives and being a witch is a lot more than crystals, sage, and tarot. I am not mad, just disappointed. I wak down the street with a witch hat on and get food thrown at me with someone yelling “Witch!” but it is okay for Sephora to sell something and market as “witch kit.” All religions are mocked at some point, yes, but you won’t find a “Catholic starter kit” or a “Muslim starter kit” with advertisements and flashiness. There are a lot of misconceptions about religions but has your belief system been advertised as a “starter kit?” I am happy that the “witch” and the spiritual world are working into the mainstream but there are many misconceptions and Sephora’s kit is turning witchcraft into a joke and/or a trendy thing. Witchcraft is a sacred thing, often being passed down for generations, with great care, rules, and sacridity. It is something that should not be toyed with without full understanding. Have fun, muggles. I’ll be waiting.

  3. As I’ve said on another website, this makes me sad. White sage is a sacred plant to the natives and being a witch is a lot more than crystals, sage, and tarot. I am not mad, just disappointed. I wak down the street with a witch hat on and get food thrown at me with someone yelling “Witch!” but it is okay for Sephora to sell something and market as “witch kit.” All religions are mocked at some point, yes, but you won’t find a “Catholic starter kit” or a “Muslim starter kit” with advertisements and flashiness. There are a lot of misconceptions about religions but has your belief system been advertised as a “starter kit?” I am happy that the “witch” and the spiritual world are working into the mainstream but there are many misconceptions and Sephora’s kit is turning witchcraft into a joke and/or a trendy thing. Witchcraft is a sacred thing, often being passed down for generations, with great care, rules, and sacridity. It is something that should not be toyed with without full understanding.

  4. Utter disgust at the appropriation of my Faith! Will they next make a “entry level (name a religion) kits”?
    I DO NOT CONCENT!

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