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Sephora Will Carry A ‘Witch Starter Kit’ by Pinrose

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Sephora will soon emerge as a mainstream purveyor of witchy products. Representatives for the cosmetics giant confirmed a report in the Glossy that the trendy perfume brand Pinrose will launch a “Starter Witch Kit” in stores and online on Oct. 9, in plenty of time for Halloween.

The nine-piece set, which will retail for $42 plus tax, includes fragrances, as well as “standard witch paraphernalia”, such as tarot cards, sage, and a rose quartz crystal.

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According to QZ, Pinrose isn’t the first beauty brand to peddle mysticism alongside its core offerings. Fourth Ray Beauty, Seed Beauty’s latest fast-beauty project, just released a $150 Ritual Box that offers sage and crystals alongside its skincare products.

Sephora’s “Starter Witch Kit” just magics that subculture into a mass-produced product—and come Halloween season, it’ll be a perfect spooky edition for the Salem Sister in your life.

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