Wednesday, October 28, 2020

Sephora Will Carry A ‘Witch Starter Kit’ by Pinrose

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Loryn Stone has dedicated her life to the written Word of the Nerd. Her writing has also been published on other pop culture websites such as Cracked, LoadScreen, PopLurker, and Temple of Geek. Her debut young-adult novel "My Starlight" (a contemporary love letter to fandom, friendship, anime, cosplaying, love, and loss) is out now by Affinity Rainbow Publications. When she's not writing, Loryn's other interests include collecting robots (Megazords, specifically), playing bass, and blasting metal.

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Sephora will soon emerge as a mainstream purveyor of witchy products. Representatives for the cosmetics giant confirmed a report in the Glossy that the trendy perfume brand Pinrose will launch a “Starter Witch Kit” in stores and online on Oct. 9, in plenty of time for Halloween.

The nine-piece set, which will retail for $42 plus tax, includes fragrances, as well as “standard witch paraphernalia”, such as tarot cards, sage, and a rose quartz crystal.

According to QZ, Pinrose isn’t the first beauty brand to peddle mysticism alongside its core offerings. Fourth Ray Beauty, Seed Beauty’s latest fast-beauty project, just released a $150 Ritual Box that offers sage and crystals alongside its skincare products.

Sephora’s “Starter Witch Kit” just magics that subculture into a mass-produced product—and come Halloween season, it’ll be a perfect spooky edition for the Salem Sister in your life.

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