TruMoo®, a farmer-owned brand from Dairy Farmers of America (DFA),in collaboration with Disney Consumer Products is bringing back the iconic Blue Milk just in time for May the 4th!
TruMoo Star Wars Blue Milk makes its return as a vanilla low-fat milk available in dairy departments nationwide starting April 16. The color is iconic. The nutrition is real. Each serving delivers 9 grams of protein and eight essential nutrients, enough to power a full day of work, play, or whatever the galaxy throws at you. And now, it’s made without artificial colors.
Blue Milk – A Fan Favorite
Since its debut in Star Wars: A New Hope, Blue Milk has been one of fans’ most beloved canon details. Two years ago, when TruMoo® first brought the iconic pour to stores for a limited time, it became an immediate cultural phenomenon. Now it’s back for another limited run, giving fans a delicious way to celebrate May the 4th and bring a taste of the Outer Rim home.
“For decades, fans have watched Luke Skywalker on Tatooine and wondered what that blue milk actually tastes like. That question is what made this product so exciting for us to bring to market,” said Rachel Kyllo, Chief Marketing Officer of Dairy Brands at Dairy Farmers of America. “When fans started asking for it back, we didn’t hesitate. TruMoo Blue Milk is about turning a piece of movie history into something you can actually enjoy at your kitchen table.”
May the 4th Celebration
Beyond the dairy aisle, fans can head to starwarsmilk.com to join the May the 4th celebration. Want to find Blue Milk nearby? The site serves as a central hub for cosmic crafts, themed recipes, and a store locator. Fans can also enter the TruMoo Explore a Galaxy of Flavor sweepstakes for a chance to win a $5,000 grand prize. Additionally fans can win a ‘galactic bounty’ of instant-win prizes including exclusive Star Wars themed merchandise, TruMoo gear, and free milk.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
