Artificial intelligence is moving fast. Faster than most teams can keep up with.
New tools appear every week. Expectations rise just as quickly. In many cases, the result is not progress. It is hesitation. Projects stall. People spend hours testing ideas they never implement.
Certain Growth Solutions is taking a different angle on the problem. Instead of focusing on the tools, the company is looking at how people are using them.
Joey Chandler, who leads the firm, has been working with business owners who feel caught in that cycle. They see the potential of AI, but the volume of options creates friction instead of momentum.
Where the Overwhelm Starts
The issue is not a lack of information. It is the opposite.
When every tool can generate answers, the challenge becomes deciding which answer to trust. That decision gets harder when the output does not feel familiar. Even useful ideas can sit unused if they do not match how someone naturally thinks or operates.
Chandler points to a gap between the way AI produces responses and the way individuals make decisions day to day.
A Different Way to Use AI
Rather than adding more tools to the stack, his approach starts with something simpler. Personal core values.
Clients are encouraged to define their values clearly, then include them directly in their AI custom instructions. The shift is small, but the effect changes how the responses are received.
When the output reflects those values, it becomes easier to recognize what fits. Less time is spent filtering. More time is spent acting.
“Uncertainty kills. Yes, the AI responses are not aligned with your values, and that will trigger uncertainty rather than your intrinsic motivation, so no matter how good the idea is, you’ll just be less likely to do it,” said Joey Chandler, Founder of Certain Growth Solutions.
From Output to Action
The difference shows up in behavior. When people see responses that feel aligned, they move faster. The hesitation drops. Decisions become simpler.
Chandler is not positioning this as a technical upgrade. It is a way to reduce friction between the person and the tool.
Certain Growth Solutions has published a practical example of how to structure these instructions at https://www.certaingrowth.com/aiprompt, giving business owners a starting point they can test immediately.
The broader goal is straightforward. Use AI in a way that supports clarity instead of adding noise.
About Joey Chandler
Joey Chandler is an American alignment coach and entrepreneur born on October 29, 1970, in Detroit, Michigan. Based in Reno, Nevada, he earned a degree in Politics from Whitman College in 1993 and has built a career across coaching, creative media, and retail. He is the founder of Certain Growth Solutions and has also launched You Are Videos and Joey Chandler Photography. Chandler previously worked with Sports Basement, contributing to his understanding of operations and customer engagement. After rebuilding his own business following burnout, he developed structured alignment systems that help entrepreneurs connect personal values to revenue goals and daily execution.
About Certain Growth Solutions
Certain Growth Solutions is a business coaching and alignment firm founded by Joey Chandler. The company works with entrepreneurs to connect core values with revenue strategy and daily decision-making. Through frameworks such as the Alignment Engine and Spark Word Method, the firm provides practical systems that support clarity, consistent action, and long-term business growth while helping reduce burnout and decision fatigue.
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