Do you remember being a kid on those long, hot days of summer? Do you remember how many Popsicle ice pops you and your friends ate to cool off? Probably not, but we guess that many of us sported some Popsicle lipstick most of the season.
To celebrate Popsicle’s 120th anniversary, the company is introducing Popsicle Pouts. An all-new line of lip oils, guaranteed to give you that nostalgic, fux lipstick look.
Popsicle Pouts are available in OMG Orange, Cheeky Cherry, and Groovy Grape. Each playful shade is based on Popsicle’s iconic ice pop original flavors. Creating “a sheer, glossy wash of color that captures the effortless, just-enjoyed-a-Popsicle ice pop look,” according to the company.
The idea is to push how important playing can be, even in adulthood. A 2018 report by LEGO shows 91% of parents agree that play is good for their well-being, and 64% say it helps them feel more connected to their kids.
“At Popsicle, we’ve always been about imaginative play and celebrating the little moments that bring us together,” said Bentley King, U.S. Head of Ice Cream Marketing Operations at Unilever. “With Popsicle Pouts, we’re now giving that same playful spirit a fun, wearable form. It’s a way to relive those carefree summer memories and add a pop of color to everyday moments—because joy and nostalgia don’t have an age limit.”
You can grab your limited edition Popsicle Pouts online or at a local retailer.
