Remember that quaint time in 2024 where almost every major feature film was given its own custom popcorn bucket? Well get ready because the next wave of the popcorn wars is going to be unadulterated gluttony! A few days ago Cinemark announced a BYOB (Bring Your Own Bucket) promotion to celebrate National Popcorn Day, January 19th. Customers can bring in any container, up to 400 oz, and have it filled for $5.
Not to be outdone, AMC theaters has launched its own National Popcorn Day promotion with unlimited refills on any size popcorn all day long. That’s right, any ticket-buying guests at AMC can enjoy unlimited free refills on any size popcorn for one day only. Saving customers the hassle of bringing their own receptacle for their salty and buttery treat.
More Popcorn SWAG
The chain will also have a stylish Loungefly Crossbody Bag that looks like an overflowing bucket of AMC Perfectly Popcorn™. This bag can be stuffed with more popcorn or less tasty things like your wallet. These limited-edition bags even feature a plastic sleeve inside that helps protect the bag if you want to put your movie snacks in it. The dome acts as an inside pocket where you can stash your candy too!
“Consumers equate hot, delicious, fresh popcorn with AMC, so we celebrate by creating attractive offers like unlimited refills we know movie lovers and popcorn lovers alike will want,” said Hank Green, VP – AMC Food and Beverage. “We’ll have plenty of popcorn to go around throughout the day, but we expect these popular bags and online swag to sell out quickly, so don’t wait too long to get yours.”
Purchasing this bag on National Popcorn Day includes a large popcorn and unlimited refills for that day only. Please note that refills will not be available until 15 minutes after purchase and guests must show receipt/proof of purchase.
Only time will tell which promotion will win out on the next phase of the popcorn wars. But it’s hard to say anyone lost when your stomach is full of buttery goodness. You can find an AMC Theater near you here.
