Do you want or Knead to smell like a mall food court? We all know the answer deep within our hearts is, yes. Auntie Anne’s Pretzels is introducing its newest perfume, Knead.
The pretzel vendor and mall food staple has bottled their signature scent of buttery dough, salt, and a hint of sweetness. Each spritz will transport you to fond memories of walking by an Auntie Anne’s store and inhaling the nostalgic aroma of their goods.
“There are few scents more recognizable than the aroma of Auntie Anne’s,” said Julie Younglove-Webb, Chief Brand Officer at Auntie Anne’s. “Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
To celebrate the launch of Knead, the company is opening New York‘s first Pretzel Parfumerie on August 13th. It will be located at 433 Broadway in Soho, New York, and open from 12:00 PM to 7:00 PM.
This perfumery will not only let fans get a first sniff of Knead. Visitors will also get a complimentary tote bag and an Auntie Anne’s Original Pretzel. These offers will be made on a first-come, first-served basis while supplies last. Those who decide to grab a bottle of Knead can take home an additional swag item of their choice, subject to availability.
Knead will be available in 1-ounce and 3.4-ounce bottles, priced at $25 and $45, respectively. For those who cannot make the launch, you can grab your own bottle here starting August 14th.
