WWE Hall of Fame legend Tito Santana has been named Blue Shark Vodka’s Legend in Residence. Santana is partnering with the brand to promote responsible, moderate drinking. Based on the principles outlined in his The Champion’s Choice philosophy.
Given that Santana already speaks nationally about discipline, longevity, and making better choices, he seems like the perfect fit for this initiative. Blue Shark says that the Legend in Residence “embodies discipline, longevity, and balance.” All things someone has to possess to survive decades in the demanding world of professional wrestling.
The principles of Santana’s Champion’s Choice include:
- Respect yourself
- Sip slowly. Savor the quality.
- Always eat while you drink, and know your limit
- Respect your friends
- Know when to call it a night
- Never drink and drive
“We’re proud to welcome Tito Santana to the Blue Shark Vodka family,” said Niki Bloomquist, President, Blue Shark Vodka, in a press release. “His legacy is built on discipline and respect for the craft — the same values we want associated with our brand. Pairing his Champion’s Choice message with our product gives us a genuine, credible way to promote moderation without lecturing our customers.”
As part of this larger initiative, the WWE star will be helping to create a series of educational materials and make appearances at select tasting and branded events. He will also be a part of point-of-sale messaging, all with a focus on responsible consumption.
We’ll keep you posted on updates as this partnership develops.
