In 2016, the entertainment world suffered a devastating loss when the short-form video app Vine shut down. Now, Jack Dorsey, founder of Twitter who killed Vine, is reviving the app as diVine. The new platform also promises no AI content.
diVine, will have access to 100,000 archived Vine videos, along with allowing users to make new six-second loops.
As cool as that nostalgia bomb is, the real selling point here is the lack of AI content. Apps like Facebook and X (formerly Twitter) often label content as AI-generated and allow it to post. diVine says when it flags this kind of content, it will bar it from being posted. Hopefully, preventing the relaunched app from being flooded with it like so many other platforms.
Elon Musk announced in August that he wanted to bring back Vine “but in AI form.” So it seems like Dorsey just beat him to the punch, but with a better idea.
“Experience the raw, unfiltered creativity of real people sharing genuine moments in 6-second loops,” its website reads. “Built on decentralized technology, owned by no one, controlled by everyone.”
Dorsey is fully backing the project under his nonprofit, and Other Stuff.
The Vine Archive
When the original app shuttered, several archival groups scrambled to back up as much as possible. Evan Henshaw-Plath, an and Other Stuff employee who goes by Rabble, dished about how the archive was built.
“So basically, I’m like, can we do something that’s kind of nostalgic?” he told TechCrunch. “Can we do something that takes us back, that lets us see those old things, but also lets us see an era of social media where you could either have control of your algorithms, or you could choose who you follow, and it’s just your feed, and where you know that it’s a real person that recorded the video?”
You can learn more about diVine here.
