Digital marketing and online visibility are essential for any brand wanting to gain exposure and get its name out there. This isn’t anything new, and everyone is aware of the common phrases of digital marketing, including SEO, PPC, conversion rates, affiliate marketing, content marketing, etc.
But do you know about GEO? GEO, is the newer, more modern sibling to the digital marketing family. While SEO as a concept has been floating around since 1997, thanks to Bruce Clay, the term GEO is still a relatively new concept, which many people don’t really know too much about.
This is where experts are needed. Because, let’s be honest, you likely have more than enough on your plate without having to learn more about another aspect of digital marketing that can make or break your marketing campaign. Yes, really, it can be that important.
GEO is generative engine optimization, the cooler, hipper member of the digital marketing clan—the Gen Z member, if you will. In simple terms, it is the act of getting your business featured as a trusted source for results that appear in AI search engines such as ChatGPT, Claude, and more.
Essentially, piggybacking, if you will, on the back of SEO, GEO enables you to get your brand featured in search results in AI chats, which is vital for multiple reasons, which we will go into further down this post.
So, if you don’t know your skibidy rizz from your Sigma (who does!) or your SEO from your GEO or AI, then it’s time to let the pros in and lean on their experience. Enter Pace Generative.
Who Is Pace Generative?
With over 50 collective years of experience, Pace Generative, a brainchild of Onfoliio, a publicly traded company, is led by Dom Wells and Adam Trainor, who are highly experienced in their respective fields. This makes Pace Generative the only AI visibility/GEO company owned by a public company, instilling confidence in their expertise.
Offering a wealth of GEO services, including
- Gap snapshot
- Multi-Engine Crawl
- Citation scoring
- LLM side-by-side scrapes
- Authority score audit
- Competitor gap mapping
- Iterative AI testing loop and more
It’s safe to say the team knows their stuff and is not only hitting the ground running as far as GEO and AI search engines are concerned, but is also well placed to deliver you the results you need.
But Why Should You Care?
We know, we know. It’s a lot to wrap your head around, but there are multiple reasons why you need to focus on GEO as a marketing avenue.
Firstly, more and more people are using AI over traditional search engines to find the information they need.
- Search Engine Land found that 71.5% of respondents reported using AI tools for searches, with 14% using them daily.
- 20.2% in the same survey have swapped over to AI as their primary search platform
- Gen Z is the most likely generation to use AI search engines, followed by millennials, who prefer a mix of AI and traditional search engines.Â
- Bain & Company notes that 80% of consumers now rely on AI for written results for at least 40% of their searches.
- AI search results reduce web traffic by at least 15%.
- Exploding Topics suggests that 83% of companies claim to have AI as a top priority in their business plans.
The Pros of Using Pace Generative GEO Services
Pace Generative takes a comprehensive approach, diving headfirst into pushing your brand out in the search engines. They perform a thorough audit of your business and marketing to understand your current position, providing a solid base for your AI marketing plan. This not only offers expert SEO and GEO assistance but also a deeper understanding of your position.
Additional services include monitoring your brand’s AI Overview impressions and visibility within AI tools.
The landscape within AI moves fast, meaning instead of the standard months you might wait to be featured in traditional search engines, you can benefit from faster results.
And they don’t just limit themselves to one type of AI search engine. Oh no, they have all of their bases covered. Their crawls include ChatGPT, Gemini, Claude Perplexity, and AI Overviews. Plus, they also use over 100 buyer prompts to capture every AI citation for your brand.
But it’s not only the GEO results delivered in this white glove service; you can choose from.
Pace Generative offers various services to cater to different needs and budgets.
- The core service, GEO only, starts at $2,5000 monthly and includes a basic GEO audit, a Custom Visibility dashboard, intro-level topic research, and a round-up and Best of Prospecting. This flexibility ensures that businesses of all sizes can benefit from their services.
- Enterprise is in excess of $6,000 per month, which includes all of the core services alongside a comprehensive GEO visibility audit, advanced analytics infrastructure, brand messaging, verbal identity alignment, and deep topic opportunity research, to name a few extra services offered.
Drawbacks of GEO Services
It wouldn’t be a fair review if we didn’t take a look at a few drawbacks, would it?
It’s probably pretty obvious from the last point above that GEO services can be pricey. For some businesses, adding expensive costs on top of what they already pay for might be too much, pricing some out of the service.
As generative engine optimization is a relatively new concept, there aren’t yet any industry standards like there are for SEO. This means that you might not always get the results you’re expecting or that methods might change as the sector evolves. So, while getting on the ground floor might be a good idea, it still comes with an element of risk.
People should also be aware of privacy concerns, potential inaccuracies, and possible misuse within AI search engines.
Final Verdict: Are Pace Generative Worth It?
Honestly, yes.
They offer a wealth of experience and value for those looking to be visible in both traditional search engines and AI iterations.
There’s no denying this sector is rising in popularity, and Pace Generative enables businesses another way to elevate their marketing and promote their brand in the avenues consumers are using. This service is much needed and welcome in the industry. If you’re looking for experts who know what they’re talking about, you won’t get any more experienced than Pace Generative.
