Fast food giant Taco Bell is known for its odd marketing and merchandise, but they may have outdone themselves with the latest innovation. The company just launched The Cantinas, an early retirement community that offers a weekend getaway like no other.
Yes, a taco restaurant is opening a retirement community for those too young to actually live in one.
The Cantinas
The Cantinas will run from August 17–18, 2024, and allows guests to indulge in a Taco Bell-fueled, sun-soaked experience. The community will be filled with senior-inspired recreation and cross-generational activities including early morning rounds of golf, afternoon aerobics, and pickleball matches. This diverse community is built to celebrate the art of living más.
“There’s a common misconception that retirement unlocks the life you’ve been waiting for. And while that may be true for some, we don’t think you should have to wait until 55 to live the life you’re craving,” Taylor Montgomery, U.S. Chief Marketing Officer of Taco Bell said. “The Cantinas early retirement community, just like our brand, represents a place where all generations can come together, regardless of age, to Live their Más however they want.”
Who Can Join?
Reservations for The Cantinas will be exclusive to Taco Bell Rewards Members in participating US locations. Members will also have to be 21 or older to participate.
There are two packages to choose from. A Weekend Membership for $150 includes overnight accommodations for you and a guest, with full access to amenities, recreation, dining, entertainment, and more. A Day Pass runs $50 per day and includes full access for the ticket holder and a guest to the grounds, recreation, dining, and more. But only between the hours of 10 am to 8 pm on Saturday and 8 am to 8 pm on Sunday.
Reservations will be available on a first come first serve basis starting on July 16th at noon ET. Purchases can be made via a link available to Taco Bell Rewards Members in the app. You can check out all of the terms and conditions for The Cantinas here.
