Have you ever regretted getting a tattoo? Well, you’re not alone. According to a PetSmart survey, 49% of pet parents have or know someone who has experienced tattoo regret. Many don’t want to go through the costly and painful process of laser removal so the retailer is offering another option.
A contest to have your embarrassing ink covered up by a portrait of your pet!
Since the same survey also reported that 58% of pet parents who regret a tattoo, don’t think they’d regret getting one of their pets. So PetSmart is partnering with Los Angeles-based Alium Tattoo Studio, to help out some lucky winners.
“We’re celebrating all the foot – and paw – prints that our pets leave on our hearts and the love and loyalty their parents show them,” Bradley Breuer, vice president of loyalty and CRM at PetSmart, said in a press release. “Tattoos are the ultimate form of loyalty, but we know that sometimes the thing you thought you’d want to commemorate forever turns out to be…not so forever. So, we’re turning regrets into pets because we know you’ll never regret a reminder of your pets’ unconditional love.”
The New Treats Rewards Program
The contest is also to promote the chain’s new Treats Rewards loyalty program. Which is a free membership program that allows frequent shoppers to earn and redeem points on purchases and receive customized deals. As well as get access to perks like members-only pricing, holiday gifts, grooming/daycare deals, and free shipping.
But the fun isn’t just for those with regrettable tattoos. If you already have a tattoo of your beloved pet you can submit a photo and the story behind it. The first 20,000 people will be rewarded with a free upgrade to the PetSmart Treats Rewards VIPP status. Which is the top tier of their new rewards program.
Step to Enter:
- Go to the website and fill out the application form.
- Upload a photo of the tattoo you regret and a picture of your pet.
- Answer a few short questions about your bad ink and your pet.
Rules:
- Contestants must be 18 or older and a legal resident of the U.S.
- Only one entry per person.
- The tattoo submitted for cover-up must be on the arm, shoulder, shoulder blade, or leg.
- The tattoo must be at least six months old, fully healed, and cannot be larger than 5” x 5”.
Five winners will be announced around May 31st. They will receive a free consultation and session with the Alium Tattoo Studio artist of their choosing, plus a two-night trip to Los Angeles to have their tattoo redone. All are covered by the fine folks at PetSmart.
You can submit your entry for a pet portrait cover-up from now until April 30th.
