Close Menu
NERDBOT
    Facebook X (Twitter) Instagram YouTube
    Subscribe
    NERDBOT
    • News
      • Reviews
    • Movies & TV
    • Comics
    • Gaming
    • Collectibles
    • Science & Tech
    • Culture
    • Nerd Voices
    • About Us
      • Join the Team at Nerdbot
    NERDBOT
    Home»Gaming»Electronic Arts to Split into EA Sports and EA Entertainment
    Gaming

    Electronic Arts to Split into EA Sports and EA Entertainment

    Heath AndrewsBy Heath AndrewsJune 21, 20233 Mins Read
    Share
    Facebook Twitter Pinterest Reddit WhatsApp Email

    “EA Sports, it’s in the game.” That phrase has been heavily embedded into the memory of virtually anyone who played a sports game in the last three decades. Electronic Arts has published so many games across so many genres and franchises, but it will perhaps always be primarily known for its prominence in translating real world sporting events into digital form. Well, that and going in so hard on loot boxes that they ruined a “Star Wars” franchise and were previously voted the worst company in America… but you know, primarily the sports games. Now that division of the company is going to be even further separated as EA plans to diverge into two entities, EA Sports and EA Entertainment.

    EA has been a juggernaut in the gaming industry for decades and creating a fair bit of controversy for itself. It gained a reputation through the late ’00s and 2010’s for buying up companies and either closing them down, or resulting in gaming franchises taking a turn for the worse. Even the sports division was hit with a lawsuit over accusations of violating anti-trust laws with the EA “Madden” series having sole ownership of the NFL license for video games. Yet even with all this, they’re still one of the biggest names in the business, especially with their sports titles in football, soccer, PGA Golf, and F1. It’s not entirely surprising then to see EA Sports have its own unique focus now coming into play.

    It’s hard not to ignore the fact that the rest of EA is falling under the branding of “EA Entertainment.” Given the glut of video game related projects and the insane success of “The Super Mario Bros. Movie,” it seems like EA is making a calculated move to try to branch out beyond just video games. When you look at all the non-sports franchises they own, you see properties like “Dead Space,” “The Sims,” “Medal of Honor,” “Mass Effect,” “Mirror’s Edge,” and “Need for Speed.” The latter of these already had a film adaptation, but that was nearly a decade ago now and what’s to say a reboot isn’t in the cards?

    Image from Electronic Arts

    Reports indicate while this might seem like a big shake-up, it actually won’t change a lot about how the company’s divisions function or who is leading them. Effectively it seems to be happening just to let EA Sports do their own thing while allowing EA Entertainment to become something more than just a video game developer and publisher. How this will affect gamers is yet to be seen; EA has previously been very aggressive in its push for microtransactions and mechanics that could be construed as “gambling,” especially in their sports games. They’ve also rebounded with some strong single-player experiences as well in the form of the “Dead Space” remake and the double whammy of “Star Wars: Jedi Fallen Order” and its follow-up, “Jedi: Survivor.”

    As the current console generation chugs along EA will continue to remain one of the biggest players in the industry. Whether this split will enhance the quality of their titles or just help maintain the status quo more efficiently will be something to keep an eye on in the upcoming months.

    Do You Want to Know More?

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticleAndrew Tate Charged With Human Trafficking in Romania
    Next Article Risk Adjustment Coding: Adapting to Changing Healthcare Landscape
    Heath Andrews

    Heath Andrews has been a student of pop culture ever since he found himself to be the only student in 3rd grade who regularly watched "Get Smart" on Nick-At-Nite. Ever since then he's been engrossed in way too much media with a growing collection of music, books, comics, TV on DVD box sets, and a video game collection that could rival a brick and mortar store. Prior to writing for Nerdbot he's written for Review You, MyAnimeList, and various advertising companies. Since 2016 he's run his own YouTube channel under the moniker of The Critical Android where he livestreams video games and uploads podcasts about pop culture and Frasier.

    Related Posts

    Best Site to Play Cash Poker Games: GGPoker or Bodog? (2025 Comparison)

    July 10, 2025

    Will Physical Games Soon Be Dead?

    July 10, 2025

    7 Mind-Blowing Secrets About Online Sweepstakes That Will Change How You Play

    July 10, 2025

    ভাগ্যের চেয়ে বেশি: খাঁটি ভাগ্যের খেলায় সৌন্দর্যের গুরুত্ব কেন?

    July 10, 2025

    Privacy and Anonymity: Why Stablecoin Casinos Appeal to Modern Gamblers

    July 10, 2025

    Why More Players Are Exploring Platforms Based in the UK

    July 10, 2025
    • Latest
    • News
    • Movies
    • TV
    • Reviews

    Why Digital Product Story Systems Are Key to Sustainable Growth

    July 11, 2025

    9 Ways to Make High-Quality GIFs from Any Video

    July 11, 2025

    Seamless Face Swapping Tech: The Future of Digital Realism

    July 11, 2025

    A Quick guide to website development Dubai Security protocols

    July 11, 2025

    “Superman” Big, Beautiful Mess Bursting With Color, Hope [Review]

    July 11, 2025

    Empowering the Next Generation: Abu Dhabi Celebrates Its First Charter School Graduates

    July 11, 2025

    Gamification of Entertainment: How are new Technologies changing Indoor Game Activities?

    July 10, 2025

    Black Sabbath, Ozzy Osbourne Farewell Concert Raises $190 Million

    July 9, 2025

    “Superman” Big, Beautiful Mess Bursting With Color, Hope [Review]

    July 11, 2025

    Two-Part “Aladdin” Horror Film Set for 2026 Release

    July 10, 2025

    First Trailer for Millennium’s “Red Sonja” Hits

    July 10, 2025

    Cameras Are Rolling on “Dune Part 3”

    July 8, 2025

    “Outlander” Prequel Series “Blood of My Blood” Gets Trailer

    July 10, 2025

    Netflix “Monster” Season 4 May Focus on Lizzie Borden

    July 8, 2025

    CD Projekt Red Confirm “Cyberpunk: Edgerunners 2” with Teaser

    July 5, 2025

    “South Park” Creators Call Paramount-Skydance Merger ‘S***show’

    July 4, 2025

    “Superman” Big, Beautiful Mess Bursting With Color, Hope [Review]

    July 11, 2025

    James Gunn’s “Superman” Brings Updated Meaning to the Man of Steel [Spoiler-Free Review]

    July 8, 2025

    The F11PRO 2 Drone – Pro-Level Performance Meets Sleek Design

    July 3, 2025
    "M3GAN," 2025

    “M3GAN 2.0” A Sequel That Forgets to Have Fun [Review]

    June 29, 2025
    Check Out Our Latest
      • Product Reviews
      • Reviews
      • SDCC 2021
      • SDCC 2022
    Related Posts

    None found

    NERDBOT
    Facebook X (Twitter) Instagram YouTube
    Nerdbot is owned and operated by Nerds! If you have an idea for a story or a cool project send us a holler on [email protected]

    Type above and press Enter to search. Press Esc to cancel.