Close Menu
NERDBOT
    Facebook X (Twitter) Instagram YouTube
    Subscribe
    NERDBOT
    • News
      • Reviews
    • Movies & TV
    • Comics
    • Gaming
    • Collectibles
    • Science & Tech
    • Culture
    • Nerd Voices
    • About Us
      • Join the Team at Nerdbot
    NERDBOT
    Home»Movies»Miyazaki’s Final Film “How Do You Live?” Won’t Get Trailer, Press
    “How Do You Live?”
    “How Do You Live?” (Ghibli)
    Movies

    Miyazaki’s Final Film “How Do You Live?” Won’t Get Trailer, Press

    Amy DavisBy Amy DavisJune 5, 20234 Mins Read
    Share
    Facebook Twitter Pinterest Reddit WhatsApp Email

    Japan’s Studio Ghibli has confirmed they will not release a trailer for Hayao Miyazaki’s final film, “How Do You Live?” It will also not receive any promotional materials outside of a cryptic poster they put out in December 2022.  While this may seem like a ballsy move considering this is by far the most anticipated movie coming to Japanese theaters in years. But it’s also really on brand with Ghibli’s philosophy of putting art above commercial appeal. 

    “How Do You Live?”
    “How Do You Live?” (Ghibli)

    “As part of company operations, over the years Ghibli has wanted people to come see the movies we’ve made,” Ghibli’s lead producer Toshio Suzuki said. “So we’ve thought about that and done a lot of different things for that purpose — but this time we were like, ‘Eh, we don’t need to do that.’ Doing the same thing you’ve done before, over and over, you get tired of it. So we wanted to do something different.”

    He then contrasted their approach for “How Do You Live?” with most major studios marketing plans. “There’s an American movie — ah, I almost said the title out loud! — coming out this summer around the same time [as How Do You Live?],” he said. “They’ve made three trailers for it, and released them one at a time. If you watch all three, you know everything that’s going to happen in that movie. So how do moviegoers feel about that? There must be people, who, after watching all the trailers, don’t want to actually go see the movie. So, I wanted to do the opposite of that.” 

    This type of complaint has become increasingly common over the past decade or so. There is a fine line between giving people a sense of the movie and telling them every little detail. Many cinephiles have even given up on trailers altogether, due to giving away too many plot points. Clearly, that won’t be an issue with  “How Do You Live?” since very little is known about the film. 

    And by that we mean not only is there no trailer, or barrage of posters. There is also no plot summary, no voice cast, and nothing about the film’s setting or characters. All we really know is it is described by Ghibli as “a grand fantasy.” The film is also confirmed to be loosely inspired by Genzaburo Yoshino’s 1937 novel of the same name. The book is a coming-of-age story about the development of a young boy after the death of his father, from an emotional and philosophical standpoint. But the word loosely is also subjective and that storyline may have little to nothing to do with the film itself. 

    But this is also far from the first time Ghibli has done something this out of the norm. For years the studio has restricted the amount of licensed merchandise from its characters due to fear of overexposure. When the company launched its theme park last year, it limited advanced media access to the park. For fear that widespread coverage could make the attraction too popular. Which would undercut the experience of the gentle appreciation of nature it was designed to give visitors.

    This marketing plan also was partially the idea of Miyazaki, himself. “I’ve been involved with our movies since Nausicaä of the Valley of the Wind (1984), but this was the first time Hayao Miyazaki genuinely praised me,” said  Suzuki. “‘Suzuki-san, this is amazing. This is the best poster you’ve ever made,’ he said. I felt like that was a hint, so I decided ‘Let’s go with just this one poster for the marketing.’ So, no trailers or TV commercials at all… No newspaper ads either. Deep down, I think this is what moviegoers latently desire.”

    “How Do You Live?” opens in theaters in Japan on July 14th, 2023. Currently, there is no date set for an international release, but we’ll keep you posted on when one becomes available. 

    Do You Want to Know More?

    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Email
    Previous ArticlePixar Lays Off Staff, Including “Toy Story” Savior Galyn Susman
    Next Article How to Seamlessly Work with a Webflow Developer?
    Amy Davis

    Hi, I’m Amy. I like long walks in the graveyard, horror movies, comic books, and bringing you the latest in nerd-centric news.

    Related Posts

    Ralph Fiennes to Play President Snow in “Sunrise on the Reaping”

    May 16, 2025
    “Passion of The Christ,” 2004

    Mel Gibson’s “Resurrection of the Christ” Gets Title Treatment

    May 15, 2025

    New Trailer for James Gunn’s “Superman” Shows So Much!

    May 14, 2025

    David S. Goyer Offers to Lead “Blade” Reboot if Asked

    May 13, 2025
    Tom Cruise on top of London’s BFI Imax cinema

    Tom Cruise Spotted on Roof of London’s BFI IMAX

    May 12, 2025

    “The Accountant 2,” “Fight or Flight,” “The Surfer” and More! [Review]

    May 10, 2025
    • Latest
    • News
    • Movies
    • TV
    • Reviews

    Black Ops 6 Ranked Play: The Ultimate Competitive Experience

    May 18, 2025

    How to Choose the Best IPTV Service: What to Look for in 2025

    May 18, 2025

    Top 5 Tech Gadgets Every Mobile Gamer Needs in 2025

    May 18, 2025

    The Evolution of Stress Relief: From Gaming to Modern Gadgets

    May 18, 2025

    HBO Max is Coming Back. Again. For Some Reason.

    May 14, 2025

    “The Story of Spinal Tap” Book Coming Ahead of Sequel Film!

    May 13, 2025
    Disneyland Resort's 70th anniversary talking Mickey popcorn bucket

    Disneyland Reveals TALKING Mickey Mouse Popcorn Bucket

    May 13, 2025

    “The Accountant 2,” “Fight or Flight,” “The Surfer” and More! [Review]

    May 10, 2025

    Ralph Fiennes to Play President Snow in “Sunrise on the Reaping”

    May 16, 2025
    “Passion of The Christ,” 2004

    Mel Gibson’s “Resurrection of the Christ” Gets Title Treatment

    May 15, 2025

    New Trailer for James Gunn’s “Superman” Shows So Much!

    May 14, 2025

    David S. Goyer Offers to Lead “Blade” Reboot if Asked

    May 13, 2025

    Ryan Kiera Armstrong is the Slayer for “Buffy” Revival

    May 15, 2025

    Michael J. Fox Makes Acting Return in “Shrinking” Season 3

    May 15, 2025

    Marvel Television Releases First Trailer for “Ironheart”

    May 14, 2025

    Apple Picks Up Andrew Garfield, Jude Law “Siegfried & Roy”

    May 13, 2025

    “The Accountant 2,” “Fight or Flight,” “The Surfer” and More! [Review]

    May 10, 2025

    “Friendship” The Funniest Movie I Couldn’t Wait to End [review]

    May 3, 2025

    “Thunderbolts*” Surprisingly Emotional Therapy Session for Anti-Heroes

    May 3, 2025

    “Sinners” is Sexy, Boozy, Bloody, Bluesy, and Amazing [Review]

    April 18, 2025
    Check Out Our Latest
      • Product Reviews
      • Reviews
      • SDCC 2021
      • SDCC 2022
    Related Posts

    None found

    NERDBOT
    Facebook X (Twitter) Instagram YouTube
    Nerdbot is owned and operated by Nerds! If you have an idea for a story or a cool project send us a holler on [email protected]

    Type above and press Enter to search. Press Esc to cancel.