Do you have embarrassing holiday photos? Well, Cheez-It® Snap’d, iHeartRadio, and the Backstreet Boys are teaming up to turn your cheesy moments into a once-in-a-lifetime experience. To enter, from now through December 4th just share your cheesiest holiday photo on Instagram with the hashtag #CheezySnapsSweepsakes. Or if you don’t do social media, you can submit your photo at iHeartRadio.com/cheezit.
The prize is one randomly selected winner and a friend will attend this year’s iHeartRadio Jingle Ball in Miami. They will be flown to the event, attend the show VIP style, and get a holiday card snapped with the legendary Backstreet Boys. Cheez-It will also cover the cost to print and send the winner’s favorite holiday snap to their mailing list. Not too shabby for a bit of online embarrassment, eh?
“For generations, holiday cards have helped spread the holiday spirit to friends and family near and far,” Erin Storm, senior marketing director of Cheez-It, said. “As this timeless tradition has taken on a nostalgic cheezy twist, it is the perfect trend for our thin, crispy, baked with 100% real cheese crackers to join in and help bring out fans’ cheezy side, and what better way to do it than at the holiday event of the year, the iHeartRadio Jingle Ball, with the Backstreet Boys?!”
The Backstreet Boys seem to be just as thrilled with the partnership. “The holidays are meaningful times for us, especially this year after releasing our first Christmas album A Very Backstreet Christmas,” the iconic boyband said. “So, spreading the joy this season with iHeartRadio and Cheez-It Snap’d is an exciting partnership, and we can’t wait to celebrate the holiday with our fans.”
Cheez-It Snap’d have also unveiled a Cheezy Snaps Studio at all eleven iHeartRadio Jingle Ball tour stop. The studio offers free holiday photo sessions featuring a 90’s inspired backdrop and holiday photo props. The Snaps Studio wants to provide memorable holiday pictures that fans can share with all their friends and family. No cheese required.