Casio has collaborated with candy company HARIBO to make a new limited-edition BABY-G watch based on gummi bears. The BABY-G line is made to be the casual watch for the active woman. The new design, labeled BG169HRB-7, has HARIBO’s iconic Goldbear gummi bears all over it.
“Every element of this model’s design is fun and playful like the Happy World of HARIBO,” says Casio. The watch has a BG169 silhouette which is designed to fit perfectly on smaller wrists. Its side buttons and dial feature a colorful gummi-inspired design which really stands out against the translucent matte resin in the case and band. The dial has four of the most popular flavors of gummi bears raspberry, lemon, apple, and orange in a continuous pattern of fun shapes with bright colors. This design continues on to the EL backlight that, when activated, has the dial design continues on the LCD screen.
But the nods to HARIBO’s trademark treat don’t end at the watch face. The translucent band loop also features a Goldbear in gold [we see what you did there]. Even the back case features an engraved HARIBO logo with one of the beloved bear characters on top of it. The last bit of theming is the packaging which is also covered in a repeating gummi bear pattern.
In terms of tech, the new watch has G-SHOCK technology including shock resistance. A 3-year solar battery life. 20BAR of water resistance, Daily5 alarm, World Time (31TZ,48Cities+UTC), 1/100th- 1s 24H stopwatch, and more.
These HARIBO branded Casio watches retail for $130. They are available for purchase at select retailers, Casio’s website, gshock.com, and the G-SHOCK Soho store. Check out the promotional video below:
