Well, a little, and yet not most. The elevator speech must talk specifically about your company and what you offer through it, while at the same time it must be about the customer’s problem and why/how you’ll help them in order that they achieve a benefit they strive for.
Your biography is more about you, and your person – and bringing out your personality.
Get your own tone into the biography
When the biography is about you, it’s important that you just write it during a tone that you simply normally communicate in. If you’re funny and cheeky, then your biography should be too. If your tie is tight and your shoes are freshly polished, put away the humor and refine your language instead to a more business language. Don’t write that you just crochet for fun, like Dorte, for instance. do, but write what in your spare time/private life emphasizes and underpins your personal brand.
Read Some Biography examples. How to write
A cinema consists of 5 small print
- Who & what
Tell us who you’re and what you are doing or what your job title is. It sounds a touch boring, and it’ll be if you are doing it the old application way. Be a touch fresher in your language, and be happy to place a bit of a twist on what you are doing.
Who does one help, with what, and in what special way does one help? and might you optimally weave the customer’s benefit into this sentence?
What have you ever achieved – and may you place numbers or something else that’s measurable? The sentence must be the evidence that supports your claims. Numbers and measurable units work to make credibility and catch the attention.
- What does one believe in?
What does one believe (can be done) – in relevance to what you are doing and people you help? Where does one believe you’ll be able to move people with what you do? What are you enabling them to do?
Show us a touch more of who you’re as an individual. Bring out part of your personality so we are able to also “feel” you. How does one recharge? What does one do when you are not acting on all of the above?
Can a biography be longer than 5 lines?
It is possible to mix all of the above into 5 lines, but if you cannot continue it, then fortunately you choose for yourself whether it’s necessary to cheat. Often, however, there’s a limitation in space, number of touches or time it must go for introducing yourself, e.g. in an exceedingly podcast or an interview.
If you create it too long, you therefore run the chance that the one that reads it out or brings it’ll edit and cut it themselves. and so you’ve got no control over what’s communicated around you.
Should a biography cover everything you do?
You should have one bio that covers the foremost basic or most vital. A trap is to need to incorporate EVERYTHING because then you’ve got covered most of it. Instead, have your standard bio, but tweak it a touch for what the audience/target group is.
If you study my (Dorthe’s) biography, here on the page or below the post (depending on whether you’re reading along on a computer, tablet or phone), it’s emphasized that the target market is tiny businesses and “directors” within the same. If I were to guest blog on a design blog, I might probably add that I actually also design food packaging.
If, on the other hand, the biography is for the rear of a book or an assembly where I had to talk, I might write that I’m the author of the two books ” Entrepreneurship in practice ” and ” From daydream to specialist book “, to substantiate my experience as an author .
If it’s a segment where it’s important to show the competence and my weight within WordPress, I might probably mention my certification as a WordPress consultant.
Should a biography be written within the third person?
Start writing the biography by using either I or he/she. There are cases where you would like to use one and cases where you would like to use the opposite. If it’s an introduction to you, where you’re a guest on a podcast, then it’s natural to use he/she when introducing yourself.
The biography on the rear of the book
At the rear of a book, I might also always use he/she within the biography. It becomes an excessive amount of “look at me, have a look at me” – the space makes us perceive it as somebody else saying things about you.
An about text as a biography within the sidebar
When we discuss the sidebar, you want to use the primary person. Here we see YOU communicating, and if we are to feel a connection between the text and what you write, the I form is more present and genuine. If you’re a rather larger place/company where you’ve got many bloggers, then the person could seem more logical, because the sender is the company and not always the individual person. Align it together with your brand, how else does one communicate – as a corporation or as individuals.
We use we ourselves – in our biography and blog posts
So why will we do it? Because the majority of our blog posts are the merchandise of a joint effort. we’ve not split it up. there’s one main author – looking on who knows something about the realm, but the opposite writes and comments further. That’s why the form works best for us.
Once in a very while, as you’ll see further up during this blog post, we use I. We do this when it involves personal experiences. it might be artificial to write down within the person.