The story of TikTok has been nothing short of amazing! Since its launch in 2016, the app has grown exponentially worldwide and has experienced a meteoric rise. With over 1 billion monthly active users, TikTok has become the biggest and most popular social media platform. The app is not only favored among Generation Z users but also by people of age groups such as 25-45. Hence, there is no surprise that TikTok ranks first on Android and Apple app stores, in terms of downloads.
According to a report by The Verge, an average TikTok user spends over 50 minutes every day engaging with the content. This has become a big boon for advertisers since it has become easier than ever for businesses to reach a wide array of audiences across borders. TikTok marketing has been so effective that the application has clocked a whopping 4.6 billion USD revenue in the last quarter of 2021 alone, where the majority of revenue is from advertisements earnings. Hence, the numbers are a testimonial that TikTok has taken social media marketing to a whole new level.
How TikTok Boosts Marketing For Different Industry Verticals?
Brand Awareness:
For any business, building brand awareness is the key to increasing conversions and growing the business exponentially. In today’s fierce digital marketing industry, TikTok and influencer marketing is playing a pivotal role in increasing the social awareness of the brands. The platform lets you make most of your dynamics by allowing you to analyze who is watching your content, are the videos actually hitting, and what are your present reach and engagement metrics.
With interactive short-cut videos, live streams, social listening, and collaboration with other TikTok creators, TikTok might be just an entertainment app for a regular user but is a full-fledged marketing giant for businesses. Hence, there is no denying that TikTok provides a lush opportunity for companies to capitalize on over a billion active users and take their business presence to a new level.
Better Customer Attention Span:
TikTok brings aboard the highest content viewership when compared to other social media platforms. In the US alone, an average user spends over an hour on the application every day. This provides brands with just the right setting to capture their audience’s attention through unique and never-seen-before content.
With human attention spans shorter than a goldfish’s, that one memorable TikTok video can get the customer’s attention and, over time, significantly influence their buying behavior. Videos about the inner workings of the brand, product manufacturing, relatable stories, or behind the scenes keep the audience scrolling for more and generate the most engagement from them.
Versatile Ad Formats:
TikTok lets marketers unleash their creativity through an array of advertisement formats. The platform provides the ad placement that is arguably the best, where ads are positioned naturally at unmissable spots. Marketers can boost their company profile with top-of-the-line ad formats such as TopView, In-Feed, Branded Hashtags, Branded Lenses, Takeovers, and create ads ranging from 9 to 60 seconds featuring 3D objects and face filters, and other augmented reality features.
The right set of TikTok ads can help you capitalize on the organic virality of the platform and bring in super-strong engagement for your brand. Since everybody who logs on to the app is ready for entertainment, carefully-curated ads, engaging videos, and challenges can make the audience interact with your brand in unimaginable ways.
Repurposable Content:
TikTok spreads the brand message better than any other social media platform and at the same time, reaches new audiences, thanks to content repurposing. The platform allows you to repurpose your content to reinforce the company’s message, capture new audiences, give life to old content, and improve organic reach. Since TikTok videos are limited to 60 seconds, they are short, highly customizable, and can be used across other social media channels.
Big brands such as Nike, NBA, and Chipotle all use TikTok content across all of their social media handles and generate engagement from them. Hence, you can also introduce the videos created from the TikTok marketing strategy to other social channels and spice up your engagement manifolds.
How Can Businesses Use TikTok?
What’s common between popular brands like The Washington Post, Red Bull, Gymshark, the ones mentioned above, and thousands of others? They all have a TikTok marketing strategy. TikTok offers a unique and brilliant opportunity for companies to reach audiences of all demographics. As we know, almost every social media is thriving with memes today, a majority of those memes begin on TikTok and then transcend to other platforms. This allows brands to create unique content, go viral at the forefront of major social media applications and build their credibility.
In a traditional marketing campaign, expensive props and a big team of marketing experts are a must. However, TikTok and influencer marketing videos can be filmed almost anywhere. Be it gardens, roads, car parks, or even bedrooms, the videos still have the potential to garner millions of views. As a business owner or marketing manager, you can simply start your branded channel on TikTok, create intuitive, business-oriented content, collaborate with influencers, build your hashtags and run a full-fledged marketing campaign.
Alternative to TikTok marketing?
There is no denying that TikTok’s massive viewership has presented the platform as the perfect destination for marketing. However, you can also diversify your marketing endeavors and pick the best alternatives to TikTok to run your marketing campaigns. Popular applications such as Snapchat, Instagram, Facebook & YouTube Shorts stand out by far as the most competent platforms for TikTok. All of these applications offer short-form video content with massive social engagement.
Since you will be able to find most of the TikTok users on the above-mentioned social media platforms, adding those platforms to your marketing strategy can help you sell effectively and further strengthen your marketing and sales pipelines. Companies can leverage the direct and more intimate communication offered by TikTok and its competitors to unlock their access to a vast audience, zero down on their target audience and sell like a boss.
Wrapping It Up:
One of the many reasons why TikTok managed to be so successful is because it’s an entertainment platform and not just another social media app. Today, TikTok provides individuals and businesses with the opportunity to become content creators, build innovative content pieces and market their products or services in over 155 countries.
With the right TikTok marketing strategy, even a beginner account with a handful of followers can clock a million views, provided the content is engaging and appeals to the audience. Businesses of all scales can leverage TikTok as their go-to marketing destination and up their advertisement game like never before.
