Google Experience is a new ranking factor that was announced in 2021 and has recently come into force. SEO promotion of sites taking into account the updated algorithms requires a mandatory comprehensive audit, as well as further adaptation of the resource for users. Also, in the combination with https://soax.com/residential-proxies service, you can forget about manual analyses or despair with no sales.
To get to the top positions of search results, you should study in detail the characteristics of the released update, and most importantly, understand how the principles of promotion have changed after its implementation.
What Has Changed in Promotion in 2022?
Previously, it was enough to “make friends” with algorithms: add keywords, increase the number of links, and fill pages with content. Gradually, regarding the quality of information posted on the site, there are new requirements: images must be high quality, and texts – reliable, expert, and interesting. The basic principle is the maximum benefit for users. Taking into account the new ranking factors, the comfort of site visitors comes to the fore.
Google Page Experience: Evaluation Criteria
Earning the loyalty of search engines is becoming more difficult, but those who cope with the task, waiting for the “green light” for further promotion. The quality of the resource is assessed by several parameters:
- security;
- adaptability;
- the minimum amount of advertising.
Accordingly, it is necessary to improve the existing site so that further promotion was effective, and most importantly, justified the investment.
Core Web Vitals: Ranking Factors
To understand the key principles of interaction with new algorithms, it is necessary to consider in detail the ranking factors:
The page load speed should not exceed 2.5 seconds – the lower the value, the better. This uses the Largest Contentful Paint metric, which captures the rendering time of large page elements (texts, videos, images).
First Input Delay – When working with a resource, the response time should be no more than 100 milliseconds (it is important to minimize this figure).
The Cumulative Layout Alter metric measures content stability, and pop-up obtrusive ad units frequently shift the basic layout, which is undesirable. The visual should be static so that the text does not “jump” on the page, giving users some discomfort. The maximum allowable offset is up to 0.1 mm.
To optimize the site with the new requirements, you should install an extension for Google Chrome – Lighthouse. With its help, it is possible to carry out complex analyses, receive detailed information on available lacks, and accordingly, take measures to eliminate errors.
How Do I Use Google Lighthouse to Conduct an Audit?
The goal of Chrome Lighthouse is to increase the productivity and speed of page loading, which will increase user satisfaction and, consequently, promote the site more effectively. A comprehensive audit includes:
- analysis of key parameters;
- resource characteristics report;
- information about detected technical errors can be used to further improve the portal.
The intuitive interface, as well as the availability of brief instructions, will allow you to easily use extensions for testing.
The top priority is to test your pages with the Google Lighthouse Chrome extension. Detected errors are not a reason to despair, because, by eliminating the existing shortcomings, you can quickly bypass competitors and get into the TOP search results. This will make the promotion even more efficient and faster, so you should not ignore the new requirements.
