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    Home»Nerd Voices»NV Business»Software Development Outsourcing in 2022: All You Need to Know
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    NV Business

    Software Development Outsourcing in 2022: All You Need to Know

    Nerd VoicesBy Nerd VoicesMarch 25, 20228 Mins Read
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    Looking for a high-skilled development team for a reasonable price? Then, turn to outsource, a $93 billion niche that keeps growing. Outsourced services have been popular for a while now. However, the pandemic has taken things to another level because remote work became the new normal.

    In this article, we collected vital information about outsourcing so you can get a complete picture. 

    What is software development outsourcing?

    Outsourcing implies transferring the tasks to independent teams outside the company for cost-cutting or due to the lack of own capabilities. Software development is a complicated process that requires professionals to perform it. At the same time, not every company needs an IT department on a constant basis. Here outsourcing comes to the rescue as a wonderful alternative to in-house teams – you can hire an agency located elsewhere to do the job.

    Here are the most popular cases for outsourcing:

    • startups outsourcing SaaS development 
    • entrepreneurs building marketplace platforms 
    • established businesses developing websites or custom software for their own needs

    Now, let’s look closer at the positive and negative sides of outsourcing.

    Outsourcing software development: pros and cons 

    As a team that has been performing outsourcing services since 2007, we will share our own experience of the advantages and disadvantages of outsourcing software development.

    Reasons to outsource the work:

    • money saving. Hourly rates are not equal in every region. A team from North America with the same set of skills as Eastern European colleagues will charge a much higher price for their services just because of their geographic location. With an in-house team, you will have no choice but to pay at the market. At the same time, outsourcing allows you to optimize costs and save up to 70% of your expenses. Let’s look at average hourly rates globally (of junior and senior developers respectively): 
    • USA – $65- $130
    • Latin America – $50 – $70
    • Eastern Europe –  $25 – $60
    • Asia – $20 – $45
    • Africa – $20 – $40

    What is an adequate price for outsourcing? Accelerance identifies a prime range of rates from $35 to $75 per hour as a “sweet spot”, where fair price meets quality performance. The chart below sets the criteria for choosing software engineers against hourly rates. It shows that the cheapest option is risky and the most expensive option is not cost-efficient.

    • wider talent pool. Research shows that today there is a significant deficiency in talents. So why limit yourself to one region if you can look for qualified executives globally? If you are searching all over the world you are able to find even so-called unicorns who possess unique skills that are necessary for your business. You will not be open to such opportunities if your geography is limited to your city.
    • no HR costs of hiring and retaining employees. It costs on average $4k to hire an employee in the USA and even more to keep him or her in the company. With outsourcing you are spared such expenses as hiring, providing a social package, sick leaves, training, and others associated with in-house teams. Outsourcing agencies take care of all this for you. So you don’t need to build an infrastructure and create working conditions to keep your employees happy and productive. 
    • flexibility. The outsourcing team can work on-demand, so when you don’t have enough work you don’t have to maintain the whole team. This kind of optimization helps to distribute resources efficiently. In-house teams can run out of tasks and end up idle while you still will be paying their salaries. 
    • innovation. New people bring new ideas. Independent teams keep themselves ingenious to stay competitive and thus are always ready to adopt the latest technologies and practices. It also helps the companies who hire them to be innovative. In-house employees who work on the same projects for a long time may lack stimulus and motivation to be innovative.

    Risks of outsourcing:

    • fraud. Outsourcing doesn’t give you 100% control of the people and your project, so fraud is the biggest issue. You are asked to trust your money and ideas to complete strangers, whom you may never even see in person. With an in-house team, you can spot suspicious activity right away while agencies abroad may even get away with breaking their promises because they can escape liability in your country. Therefore, when looking for a team, pay special attention to their online reputation. Conduct a thorough background check in sources they don’t control like Upwork, Clutch, GoodFirms, and other third-party review platforms.
    • miscommunication. It’s not only about the language barrier, but cultural differences can play a big role too. Your remote team might not understand what you expect of them. So when choosing a region for outsourcing, make sure the cultural differences will not become an issue.
    • the team doesn’t care about the company’s goals. Outsourced teams can be distant in all senses. As a temporary team, they may care only about current tasks, not the company’s success as a whole. To avoid this, ask the team what they do to ensure customer success, and confirm it with references.
    • lags in responses due to time differences. You can be miles away, perhaps even on a different continent, from the people working on your project. Thus you will not be able to interact and collaborate in real-time. This can slow down the work. In our experience, it is possible to overcome this problem with a strict schedule and discipline on both sides. Your work can be planned in such a way that all meetings and vital discussions are conducted during the overlapping work hours. The rest of the time your team will work on their own, while you sleep, for instance.

    The picture below presents the correlation of pros and cons of outsourcing software development services:

    In-house vs outsourcing software development

    How to choose a software development outsourcing company and manage the work

    You can avoid the negative consequences of working with an outsourced team by conducting research before starting cooperation and finding the best match. Here are factors to consider before starting a project together:

    • Can you speak the same language? 
    • Is there an overlap in time zones?
    • Has your team worked on a similar project?
    • Does the team have positive verified reviews on different third-party platforms?
    • Have they previously worked in your region?
    • Can they provide contacts of previous clients for personal references?
    • Do you feel comfortable communicating with the project manager?
    • Have you agreed on the budget and deadline?

    How to arrange workflow with an outsourced team:

    • Write a specification with detailed steps and requirements. If you are not sure where you are going you will barely get anywhere. About 70% of software development projects can’t align with the terms (deadline, budget, requirements) agreed before work. Make sure you have a written document with clear instructions on each stage of your project. It will help the team to do the job coherently and avoid potential arguments afterward.
    • Use a trial period to see if you can cooperate. Recommendations and feedback are great but you’d rather see the expertise of your staff with your own eyes. For this, give your team a small test task before trusting the whole project. You will get an idea if they are qualified enough and able to handle important work.
    • Build a strong communication channel and discuss your expectations. It is especially important as you can’t meet personally and talk online only. You need to have an easy and functional way to speak to your team and discuss all the work questions. And make sure you indeed understand each other.
    • Set a clear deadline and budget. Your team must be aware of what time and financial limits they have. This will help avoid stretching out your resources and give you a defined framework.
    • Explain your goals and involve the team in the company’s life. Have a thoughtful conversation with your team to explain your business background, views, purposes, and what you want to achieve with this project.
    • Try a hybrid model when part of the team is located in your office and the rest is outsourced. Combine onsite management with remote executors for maximum productivity.

    Wrapping up

    Custom software development outsourcing is a popular alternative to in-house teams. It implies delegating a job to third-party professionals outside the company. This strategy brings a lot of advantages like additional flexibility, cost-efficiency, and talent acquisition. 

    However, the risks are also serious and you need to be careful before trusting your project to strangers. If you do everything correctly, outsourcing can be a great way to optimize your business.

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    Most studios searching for a match-3 level design company are looking for five different things. Some need levels built from scratch, others require a live game rebalanced before churn compounds, and some demand a content pipeline that won't fall behind. These are different problems, and they map to multiple types of companies. The mistake most studios make is treating "match-3 level design" as a single service category and evaluating every company against the same criteria. A specialist who excels at diagnosing retention problems in live games is the wrong hire for a studio that needs 300 levels built in 2 months. A full-cycle agency that builds from concept to launch isn't the right call for a publisher who already has engineering and art in place and just needs the level design layer covered. This guide maps 7 companies for match-3 level design services to the specific problem each one is built to solve. Find your problem first. The right company follows from there. What Match-3 Level Design Services Cover The term "level design" gets used loosely in this market, and this causes bad hires. A studio that excels at building levels from scratch operates dissimilarly from one that diagnoses why a live game's difficulty curve is losing players (even if both describe their service the same way on a website). Match-3 level design breaks into four distinct services, each requiring different expertise, different tooling, and a different type of partner. Level production — designing and building playable levels configured to a game's mechanics, obstacle set, and difficulty targets. This is what most studios mean when they say they need a level design partner, and it's the service with the widest range of quality in the market. Difficulty balancing and rebalancing — using win rates, attempt counts, and churn data to calibrate difficulty across hundreds of levels. Plus, this includes adjusting live content when the data shows a problem. Studios that only do level production typically don't offer this. Studios that do it well treat it as a standalone service. Live-ops level design covers the ongoing content pipeline a live match-3 game requires after launch (seasonal events, new level batches, limited-time challenges) sustained at volume and consistent in quality. This is a throughput and process problem as much as a design problem. Full-cycle development bundles level design inside a complete production engagement: mechanics, art, engineering, monetization, QA, and launch. Level design is one function among many. Depth varies by studio. Knowing which service you need before you evaluate a single company cuts the list in half and prevents the most common mistake in this market: hiring a full-cycle agency to solve a level design problem, or hiring a specialist to build a product from scratch. The List of Companies for Match-3 Level Design Services The companies below were selected based on verified credentials, named shipped titles where available, and the specific service each one is built to deliver. They are ranked by how well their capabilities match the service types outlined above. A specialist who does one thing exceptionally well sits above a generalist who does many things adequately. SolarSpark | Pure-play match-3 level design specialist SolarSpark is a remote-first studio built exclusively around casual puzzle game production. With 7+ years in the genre and 2,000+ levels shipped across live titles including Monopoly Match, Matchland, and KitchenMasters, it is the only company on this list that does nothing but match-3 level design. Level design services: Level production, difficulty curve planning, fail-rate balancing, obstacle and booster logic design, live-ops pipeline, competitor benchmarking, product audit and retention diagnostic. Verdict: The strongest pure specialist on this list. When level design is the specific constraint, SolarSpark is the right choice. What they do well: Every level is built around difficulty curves, fail/win balance, obstacle sequencing, and booster logic, measured against targets before delivery. Competitor benchmarking is available as a standalone service, mapping your game's difficulty curve and monetization structure against current top performers with specific, actionable output. Where they fit: Studios with a live or in-development game that need a dedicated level design pipeline, a retention diagnostic, or a one-off audit before soft launch. Honest caveat: SolarSpark does not handle art, engineering, or full-cycle development. Logic Simplified | Unity-first development with analytics and monetization built in Logic Simplified specializes in Unity-powered casual and puzzle games, with match-3 explicitly in their service portfolio. Operating for over a decade with clients across multiple countries, the studio positions itself around data-informed development: analytics, A/B testing, and monetization are integrated into the production process. Level design services: Level production, difficulty progression design, obstacle and blocker placement, booster and power-up integration, A/B tested level balancing, customer journey mapping applied to level flow. Verdict: A credible full-cycle option for studios that want analytics and monetization treated as design inputs from day one, not as post-launch additions. What they do well: Logic Simplified builds analytics and player behavior tracking into the design process. Their Unity expertise is deep, and their stated MVP timeline of approximately three months is competitive at their price point. India-based rates make full-cycle development accessible without requiring a Western agency budget. Where they fit: Studios building a first match-3 title that needs the full production chain handled by a single vendor, with analytics built in from the start. Honest caveat: No publicly named match-3 titles with verifiable App Store links appear in their portfolio. Ask for specific live game references and retention data during the first conversation before committing. Cubix | US-based full-cycle match-3 development with fixed-cost engagement Cubix is a California-based game development company with a dedicated match-3 service line covering level design, tile behavior, booster systems, obstacles, UI/UX, and full production on Unity and Unreal Engine. 30+ in-house animators can cover the full scope of puzzle game production. Level design services: Level production, combo and difficulty balancing, blocker and locked tile placement, move-limit challenge design, booster and power-up integration, scoring system design. Verdict: A viable full-cycle option for studios that need a Western-based partner with transparent fixed-cost pricing and documented match-3 capability. What they do well: Cubix covers the full production chain in one engagement, with strong visual production backed by an in-house animation team. Their fixed-cost model is a practical differentiator for studios that have been burned by scope creep on previous outsourcing contracts. Staff augmentation is also available for studios that need talent to plug into an existing pipeline. Where they fit: Studios that want a US-based full-cycle partner with predictable budgets, cross-platform delivery across iOS, Android, browsers, and PC, and a single vendor to own the concept through launch. Honest caveat: Named shipped match-3 titles are not prominently listed in their public portfolio. This is a verification gap worth closing during vetting, not a disqualifier on its own. Galaxy4Games | Data-driven match-3 development with published retention case studies Galaxy4Games is a game development studio with 15+ years of operating history, building mobile and cross-platform games across casual, RPG, and arcade genres. Match-3 is a named service line. What distinguishes them from most studios on this list is a level of public transparency about retention data. Their case studies document real D1 and D7 numbers from shipped titles. Level design services: Level production, difficulty curve development, booster and obstacle design, progression system design, LiveOps level content, A/B testing integration, analytics-based balancing. Verdict: The most transparent full-cycle option in terms of real retention data. For studios that want to see numbers before they hire, Galaxy4Games offers evidence most studios keep private. What they do well: Their Puzzle Fight case study documents D1 retention growing to 30% through iteration. Their modular system reduces development time and costs through reusable components, and their LiveOps infrastructure covers analytics, event management, and content updates as a planned post-launch function. Where they fit: Studios that need a data-informed full-cycle match-3 partner and want to evaluate a studio's methodology through published results. Honest caveat: Galaxy4Games covers a broad genre range (casual, RPG, arcade, educational, and Web3), which means match-3 is one of several service lines rather than a primary focus. Zatun | Award-winning level design and production studio with 18 years of operating history Zatun is an indie game studio and work-for-hire partner operating since 2007, with game level design listed as a dedicated named service alongside full-cycle development, art production, and co-development. With 250+ game titles and 300+ clients across AAA studios and indie teams, this agency has one of the longest track records. Level design services: Level production, difficulty progression design, level pacing and goal mapping, game design documentation, Unity level design, Unreal level design, level concept art. Verdict: A reliable, experienced production partner with a long track record and genuine level design depth. What they do well: Zatun's level design service covers difficulty progression, pacing maps, goal documentation, and execution in Unity and Unreal. Their 18 years of operation across 250+ titles gives them a reference library of what works across genres. Their work-for-hire model means they can step in at specific production stages without requiring ownership of the full project. Where they fit: Studios that need a specific level design or art production function covered without a full project handoff. This can be useful for teams mid-production that need additional capacity on a defined scope. Honest caveat: No publicly named match-3 titles appear in Zatun's portfolio, their verified work spans AAA and strategy genres; match-3 specific experience should be confirmed directly before engaging. Gamecrio | Full-cycle mobile match-3 development with AI-driven difficulty adaptation Gamecrio is a mobile game development studio with offices in India and the UK, covering match-3 development as an explicit service line alongside VR, arcade, casino, and web-based game development. Their stated differentiator within match-3 is AI-driven difficulty adaptation. Thus, levels adjust based on player skill. Level design services: Level production, AI-driven difficulty adaptation, booster and power-up design, progression system design, obstacle balancing, social and competitive feature integration, monetization-integrated level design. Verdict: An accessible full-cycle option with a technically interesting differentiator in AI-driven balancing. What they do well: Gamecrio builds monetization architecture into the level design process: IAP placement, rewarded ad integration, battle passes, and subscription models are considered alongside difficulty curves and obstacle sequencing. The AI-driven difficulty adaptation is a genuine technical capability that more established studios in this market have been slower to implement. Where they fit: Early-stage studios that need a full-cycle match-3 build with monetization designed in from the first level. Honest caveat: No publicly named shipped match-3 titles are listed on their site — request live App Store links and verifiable retention data before committing to any engagement. Juego Studios | Full-cycle and co-development partner with puzzle genre credentials and flexible engagement entry points Founded in 2013, Juego Studios is a global full-cycle game development and co-development partner with offices in India, USA, UK, and KSA. With 250+ delivered projects and clients including Disney, Sony, and Tencent, the studio covers game development, game art, and LiveOps across genres. Battle Gems is their verifiable genre credential. Level design services: Level production, difficulty balancing, progression system design, booster and mechanic integration, LiveOps level content, milestone-based level delivery, co-development level design support. Verdict: A well-resourced, credible full-cycle partner with a flexible engagement model that reduces the risk of committing to the wrong studio. What they do well: Juego's engagement model is flexible: studios can start with a risk-free 2-week test sprint, then scale to 20+ team members across modules without recruitment overhead. Three engagement models (outstaffing, dedicated teams, and managed outsourcing) let publishers choose how much control they retain versus how much they hand off. LiveOps is a named service line covering analytics-driven content updates and retention optimization after launch. Where they fit: Studios that need a full-cycle or co-development partner for a match-3 build and want to test the relationship before committing to full project scope. Honest caveat: Puzzle and match-3 are part of a broad genre portfolio that also spans VR, Web3, and enterprise simulations. How to Use This List The seven companies above cover the full range of what the match-3 level design market offers in 2026. The quality range is real, and the right choice depends on which service type matches the problem you're trying to solve. If your game is live and retention is the problem, you need a specialist who can diagnose and fix a difficulty curve. If you're building from zero and need art, engineering, and level design bundled, a full-cycle partner is the right call and the specialist is the wrong one. The honest caveat pattern across several entries in this list reflects a real market condition: verified, named match-3 credentials are rarer than studios' self-descriptions suggest. The companies that couldn't point to a live title with an App Store link were flagged honestly. Asking for live game references, retention data, and a first conversation before any commitment are things you can do before signing with any studio on this list.

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