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    Home»News»Review»“Shang-Chi and the Legend of The Ten Rings” is a Dazzling Adventure [Review]
    Review

    “Shang-Chi and the Legend of The Ten Rings” is a Dazzling Adventure [Review]

    Derrick MurrayBy Derrick MurraySeptember 3, 20218 Mins Read
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    Ok, everyone take a big deep breath. That’s good…and exhale. Relax; “Shang-Chi and the Legend of The Ten Rings” is good. It is a faithful return to all the things we love about the MCU both in telling a new but familiar superhero origin story and connecting itself to the new phase (almost to a fault at times). It most certainly does it’s job of filling the Marvel Studios void we’ve been missing for what seems like ages, and while one could make the argument that the fantastic Disney+ series fit that bill, there’s nothing quite like a good old fashioned Marvel Studios flick.

    “Shang-Chi” has a lot of strengths and some of the more common MCU weaknesses, but the good far outweighs the bad, making the film a worthwhile experience. It is visually dazzling, bold in its approach to new territory. But it is just short of greatness by falling into their own film universe traps.

    The film is directed and written by Destin Daniel Cretton (“Short Term 12” and “Just Mercy“) along with his long time collaborator Andrew Lanham, and screenwriting Hollywood darling Dave Callaham. That name should sound very familiar, as he was also the screenwriter for “Wonder Woman 1984,” “Mortal Kombat 2021,” and “Zombieland: Double Tap.” Suffice it to say, he’s got his hand in a lot of major projects for having such a spotty record, but luckily for “Shang-Chi” very few of the downfalls that plagued these aforementioned films come into play here. Though Cretton has really focused on indie dramas instead of big budget blockbusters, he brings a love and deep passion to “Shang-Chi.” You can tell that Cretton feels connected to the material, and truly wants to create something special, even if the MCU itself doesn’t always allow for it. Cretton (along with Lanham and Callaham) not only create a visually immersive, fantastical experience for audiences, but tell a great origin story with some stand out performances and ideas that make “Shang-Chi” refreshing.

    The film is powered by its cast, who all do an incredible job here. Simu Lui cements himself as a bonafide superstar, capable of both emotion and action, perfectly balancing the tall order to carry a long standing franchise into a new phase. Whether we mean to or not, the MCU requires a tremendous amount from their heroes, and these new ones coming up to the fill the massive voids of some of the most beloved characters and actors is no easy task in the best of times. Luckily for us, Lui takes the challenge head on and excels. He may have been wrong to misinterpret comments made by Disney execs, but his passion for the role and the film and all that’s riding on it comes through in his performance. Liu is very easy to root for, and he leaves you wanting to see much more of him and “Shang-Chi.”

    Liu isn’t the only one pulling his weight here, either. Awkwafina as the comic relief, buddy side kick is a perfect compliment to Liu and their onscreen chemistry is undeniable and enjoyable. They pair very well together, and “Shang-Chi” does a really good job in avoiding the romantic pitfalls that could muddy the film and the hero himself by making it very clear that they’re simply best friends and nothing more. Awkwafina is also extremely balanced here, knowing that she’s meant to deliver the comedy (much of which lands pretty hard) but also NOT ruin every emotional moment with a quip or joke. This is something that often plagues other films in the MCU, but “Shang-Chi” is smart enough to let the more dramatic moments sit and recognizing that tension is good sometimes. Not everything needs to be cut with a quip, and I’d understand if you thought that’s all she does here. She doesn’t, and she’s a great sidekick who actually adds to the story rather than undercutting the emotional stakes. Also, Men’ger Zhang makes her onscreen debut as Shang-Chi’s sister Xu Xialing, and you would never, ever know she hasn’t done this before. She fits right in with the pros, shows no signs of cracking or inexperience, and becomes a character you definitely look forward to seeing more of.

    Where “Shang-Chi” really shines is in its visuals, martial arts action and an actual complex villain. The martial arts action is truly unlike anything you’ve seen before in the MCU, and Cretton clearly knows his Hong Kong cinema. He pulls from a number of Hong Kong martial arts films. Not just their choreography (which is absolutely wonderful and I need much, MUCH more of this in the MCU) but also in how the story unfolds and the mysticism that escalates as more and more gets reveals. The first 15 minutes have elements of things like “Crouching Tiger Hidden Dragon,” “Hero,” and even “House of Flying Daggers.”

    There are more influences to be sure, but it is so beautifully crafted and visually gorgeous you find yourself wanting to see this introduction film play out all the way instead of being a small piece of larger “Shang-Chi” narrative. This also ties into the Andy Leung as Wenwu, the “villain” of the film. Someone at Marvel looked back at the decade of films and said, “You know, people really loved Thanos. Maybe we should give this villain motivations OTHER than destroying the world just because.” Someone listened, but paired with Leung’s powerhouse performance, “Shang-Chi” gives a villain you actually care about, one with relatable motivations and human emotions that make his journey and relationship with Shang-Chi rich with purpose and investment. This film avoids a lot of villain tropes with Leung, and it is refreshing to see the MCU correct some their known mistakes in real time.

    They don’t correct all of them, though. “Shang-Chi” isn’t without its faults, namely the incredibly slow pace of act 2 and the all-in MCU CGI fest of a 3rd act that escalates so fast and so extraordinary it almost takes you out of the film. I’m all for mysticism and magic, and I like the departure from trying to explain the unexplainable by letting things travel further and further into cosmic consequences, but “Shang-Chi” loses itself in it by its end. The final battle goes from intriguing, unique martial action to- you guessed it- a battlefield riddled with faceless hordes of monsters squaring off against an army of unnamed heroes with giant cgi creatures all over the place. It’s frantic and over the top, which would be fine if it wasn’t what we’ve come to expect in the worst of ways from Marvel movie conclusions. The third act is a carbon copy of countless MCU films before it, and the final battle suffers for not continuing with its uniqueness that is set up so beautifully at the start of the film. I can’t overstate how massive the end of “Shang-Chi” is without spoiling it, but it travels into ridiculous territory that, while it looks good, feels more like a studio takeover than the natural progression of the unfolding story being told.

    If you like martial arts action and a good superhero origin story and dragons and cameos and cute mythical creatures that your kids will most certainly be begging for come Christmas time, then this is for you. It is visually stunning, wonderfully acted, charming, funny and heartfelt. It is a true return to form for the MCU, and while some of those elements serve as faults, the overall strengths far outweigh any of these weaknesses. It is an experience, one we’ve been cautiously optimistic about and I’m happy to report delivers on just about every promise and expectation.

    And for those you wondering, yes, “Shang-Chi” addresses both “Iron Man” and “Iron Man 3” head on in some of the best ways possible. It’s like they know what they’re doing even when they don’t, and know how to correct mistakes without creating ANOTHER multiverse. They handle it, it’s good. It is really good, and sets us up for a very exciting new phase that I’m all in for.

    Now if you’ll excuse me, I need to scour the internet for a six legged, double winged, no face creature named Morris plush toy or backpack. Trust me. Start looking. Your kids are good NEED one and you’re probably gonna want one too.

    “Shang-Chi And the Legend of the Ten Rings” opens exclusively in theaters September 3rd, 2021.

    Rating: 4 out of 5 Stars

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    Derrick Murray
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    Derrick Murray is a Los Angeles based stand up comedian, writer, and co-host for The Jack of All Nerds Show.

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    Most studios searching for a match-3 level design company are looking for five different things. Some need levels built from scratch, others require a live game rebalanced before churn compounds, and some demand a content pipeline that won't fall behind. These are different problems, and they map to multiple types of companies. The mistake most studios make is treating "match-3 level design" as a single service category and evaluating every company against the same criteria. A specialist who excels at diagnosing retention problems in live games is the wrong hire for a studio that needs 300 levels built in 2 months. A full-cycle agency that builds from concept to launch isn't the right call for a publisher who already has engineering and art in place and just needs the level design layer covered. This guide maps 7 companies for match-3 level design services to the specific problem each one is built to solve. Find your problem first. The right company follows from there. What Match-3 Level Design Services Cover The term "level design" gets used loosely in this market, and this causes bad hires. A studio that excels at building levels from scratch operates dissimilarly from one that diagnoses why a live game's difficulty curve is losing players (even if both describe their service the same way on a website). Match-3 level design breaks into four distinct services, each requiring different expertise, different tooling, and a different type of partner. Level production — designing and building playable levels configured to a game's mechanics, obstacle set, and difficulty targets. This is what most studios mean when they say they need a level design partner, and it's the service with the widest range of quality in the market. Difficulty balancing and rebalancing — using win rates, attempt counts, and churn data to calibrate difficulty across hundreds of levels. Plus, this includes adjusting live content when the data shows a problem. Studios that only do level production typically don't offer this. Studios that do it well treat it as a standalone service. Live-ops level design covers the ongoing content pipeline a live match-3 game requires after launch (seasonal events, new level batches, limited-time challenges) sustained at volume and consistent in quality. This is a throughput and process problem as much as a design problem. Full-cycle development bundles level design inside a complete production engagement: mechanics, art, engineering, monetization, QA, and launch. Level design is one function among many. Depth varies by studio. Knowing which service you need before you evaluate a single company cuts the list in half and prevents the most common mistake in this market: hiring a full-cycle agency to solve a level design problem, or hiring a specialist to build a product from scratch. The List of Companies for Match-3 Level Design Services The companies below were selected based on verified credentials, named shipped titles where available, and the specific service each one is built to deliver. They are ranked by how well their capabilities match the service types outlined above. A specialist who does one thing exceptionally well sits above a generalist who does many things adequately. SolarSpark | Pure-play match-3 level design specialist SolarSpark is a remote-first studio built exclusively around casual puzzle game production. With 7+ years in the genre and 2,000+ levels shipped across live titles including Monopoly Match, Matchland, and KitchenMasters, it is the only company on this list that does nothing but match-3 level design. Level design services: Level production, difficulty curve planning, fail-rate balancing, obstacle and booster logic design, live-ops pipeline, competitor benchmarking, product audit and retention diagnostic. Verdict: The strongest pure specialist on this list. When level design is the specific constraint, SolarSpark is the right choice. What they do well: Every level is built around difficulty curves, fail/win balance, obstacle sequencing, and booster logic, measured against targets before delivery. Competitor benchmarking is available as a standalone service, mapping your game's difficulty curve and monetization structure against current top performers with specific, actionable output. Where they fit: Studios with a live or in-development game that need a dedicated level design pipeline, a retention diagnostic, or a one-off audit before soft launch. Honest caveat: SolarSpark does not handle art, engineering, or full-cycle development. Logic Simplified | Unity-first development with analytics and monetization built in Logic Simplified specializes in Unity-powered casual and puzzle games, with match-3 explicitly in their service portfolio. Operating for over a decade with clients across multiple countries, the studio positions itself around data-informed development: analytics, A/B testing, and monetization are integrated into the production process. Level design services: Level production, difficulty progression design, obstacle and blocker placement, booster and power-up integration, A/B tested level balancing, customer journey mapping applied to level flow. Verdict: A credible full-cycle option for studios that want analytics and monetization treated as design inputs from day one, not as post-launch additions. What they do well: Logic Simplified builds analytics and player behavior tracking into the design process. Their Unity expertise is deep, and their stated MVP timeline of approximately three months is competitive at their price point. India-based rates make full-cycle development accessible without requiring a Western agency budget. Where they fit: Studios building a first match-3 title that needs the full production chain handled by a single vendor, with analytics built in from the start. Honest caveat: No publicly named match-3 titles with verifiable App Store links appear in their portfolio. Ask for specific live game references and retention data during the first conversation before committing. Cubix | US-based full-cycle match-3 development with fixed-cost engagement Cubix is a California-based game development company with a dedicated match-3 service line covering level design, tile behavior, booster systems, obstacles, UI/UX, and full production on Unity and Unreal Engine. 30+ in-house animators can cover the full scope of puzzle game production. Level design services: Level production, combo and difficulty balancing, blocker and locked tile placement, move-limit challenge design, booster and power-up integration, scoring system design. Verdict: A viable full-cycle option for studios that need a Western-based partner with transparent fixed-cost pricing and documented match-3 capability. What they do well: Cubix covers the full production chain in one engagement, with strong visual production backed by an in-house animation team. Their fixed-cost model is a practical differentiator for studios that have been burned by scope creep on previous outsourcing contracts. Staff augmentation is also available for studios that need talent to plug into an existing pipeline. Where they fit: Studios that want a US-based full-cycle partner with predictable budgets, cross-platform delivery across iOS, Android, browsers, and PC, and a single vendor to own the concept through launch. Honest caveat: Named shipped match-3 titles are not prominently listed in their public portfolio. This is a verification gap worth closing during vetting, not a disqualifier on its own. Galaxy4Games | Data-driven match-3 development with published retention case studies Galaxy4Games is a game development studio with 15+ years of operating history, building mobile and cross-platform games across casual, RPG, and arcade genres. Match-3 is a named service line. What distinguishes them from most studios on this list is a level of public transparency about retention data. Their case studies document real D1 and D7 numbers from shipped titles. Level design services: Level production, difficulty curve development, booster and obstacle design, progression system design, LiveOps level content, A/B testing integration, analytics-based balancing. Verdict: The most transparent full-cycle option in terms of real retention data. For studios that want to see numbers before they hire, Galaxy4Games offers evidence most studios keep private. What they do well: Their Puzzle Fight case study documents D1 retention growing to 30% through iteration. Their modular system reduces development time and costs through reusable components, and their LiveOps infrastructure covers analytics, event management, and content updates as a planned post-launch function. Where they fit: Studios that need a data-informed full-cycle match-3 partner and want to evaluate a studio's methodology through published results. Honest caveat: Galaxy4Games covers a broad genre range (casual, RPG, arcade, educational, and Web3), which means match-3 is one of several service lines rather than a primary focus. Zatun | Award-winning level design and production studio with 18 years of operating history Zatun is an indie game studio and work-for-hire partner operating since 2007, with game level design listed as a dedicated named service alongside full-cycle development, art production, and co-development. With 250+ game titles and 300+ clients across AAA studios and indie teams, this agency has one of the longest track records. Level design services: Level production, difficulty progression design, level pacing and goal mapping, game design documentation, Unity level design, Unreal level design, level concept art. Verdict: A reliable, experienced production partner with a long track record and genuine level design depth. What they do well: Zatun's level design service covers difficulty progression, pacing maps, goal documentation, and execution in Unity and Unreal. Their 18 years of operation across 250+ titles gives them a reference library of what works across genres. Their work-for-hire model means they can step in at specific production stages without requiring ownership of the full project. Where they fit: Studios that need a specific level design or art production function covered without a full project handoff. This can be useful for teams mid-production that need additional capacity on a defined scope. Honest caveat: No publicly named match-3 titles appear in Zatun's portfolio, their verified work spans AAA and strategy genres; match-3 specific experience should be confirmed directly before engaging. Gamecrio | Full-cycle mobile match-3 development with AI-driven difficulty adaptation Gamecrio is a mobile game development studio with offices in India and the UK, covering match-3 development as an explicit service line alongside VR, arcade, casino, and web-based game development. Their stated differentiator within match-3 is AI-driven difficulty adaptation. Thus, levels adjust based on player skill. Level design services: Level production, AI-driven difficulty adaptation, booster and power-up design, progression system design, obstacle balancing, social and competitive feature integration, monetization-integrated level design. Verdict: An accessible full-cycle option with a technically interesting differentiator in AI-driven balancing. What they do well: Gamecrio builds monetization architecture into the level design process: IAP placement, rewarded ad integration, battle passes, and subscription models are considered alongside difficulty curves and obstacle sequencing. The AI-driven difficulty adaptation is a genuine technical capability that more established studios in this market have been slower to implement. Where they fit: Early-stage studios that need a full-cycle match-3 build with monetization designed in from the first level. Honest caveat: No publicly named shipped match-3 titles are listed on their site — request live App Store links and verifiable retention data before committing to any engagement. Juego Studios | Full-cycle and co-development partner with puzzle genre credentials and flexible engagement entry points Founded in 2013, Juego Studios is a global full-cycle game development and co-development partner with offices in India, USA, UK, and KSA. With 250+ delivered projects and clients including Disney, Sony, and Tencent, the studio covers game development, game art, and LiveOps across genres. Battle Gems is their verifiable genre credential. Level design services: Level production, difficulty balancing, progression system design, booster and mechanic integration, LiveOps level content, milestone-based level delivery, co-development level design support. Verdict: A well-resourced, credible full-cycle partner with a flexible engagement model that reduces the risk of committing to the wrong studio. What they do well: Juego's engagement model is flexible: studios can start with a risk-free 2-week test sprint, then scale to 20+ team members across modules without recruitment overhead. Three engagement models (outstaffing, dedicated teams, and managed outsourcing) let publishers choose how much control they retain versus how much they hand off. LiveOps is a named service line covering analytics-driven content updates and retention optimization after launch. Where they fit: Studios that need a full-cycle or co-development partner for a match-3 build and want to test the relationship before committing to full project scope. Honest caveat: Puzzle and match-3 are part of a broad genre portfolio that also spans VR, Web3, and enterprise simulations. How to Use This List The seven companies above cover the full range of what the match-3 level design market offers in 2026. The quality range is real, and the right choice depends on which service type matches the problem you're trying to solve. If your game is live and retention is the problem, you need a specialist who can diagnose and fix a difficulty curve. If you're building from zero and need art, engineering, and level design bundled, a full-cycle partner is the right call and the specialist is the wrong one. The honest caveat pattern across several entries in this list reflects a real market condition: verified, named match-3 credentials are rarer than studios' self-descriptions suggest. The companies that couldn't point to a live title with an App Store link were flagged honestly. Asking for live game references, retention data, and a first conversation before any commitment are things you can do before signing with any studio on this list.

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