Mattel Releases Barbie Heroes Collection, Proceeds Donated to FRCF

Barbie is introducing new dolls featuring some of the doctors and nurses on the front lines of COVID-19.  Mattel will donate $5 for each eligible Barbie doctor, nurse and paramedic doll sold at Target to the First Responders Children’s Foundation (FRCF), benefiting the children of first responders.

Mattel Senior Vice President and Global Head of Barbie & Dolls Lisa McKnight said of the collection:

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“Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened. To shine a light on their efforts, we are sharing their stories and leveraging Barbie’s platform to inspire the next generation to take after these heroes and give back. Our hope is to nurture and ignite the imaginations of children playing out their own storyline as heroes.”

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Experts in their fields who have shown unprecedented courage during a challenging time, these six role models made a positive impact in their communities, inspiring current and future generations for years to come.

The global lineup of women honored with a one-of-a-kind doll includes:

• Amy O’Sullivan, RN (United States) – Emergency Room nurse Amy O’Sullivan treated the first COVID-19 patient in Brooklyn at the Wyckoff Heights Medical Center, became ill and was intubated, then a few weeks later returned to work to continue taking care of others.
• Dr. Audrey Sue Cruz (United States) – Dr. Cruz, a frontline worker from Las Vegas, NV, during the pandemic, joined forces with other Asian-American physicians to fight racial bias and discrimination.
• Dr. Chika Stacy Oriuwa (Canada)- A psychiatry resident at the University of Toronto, Canada, Dr. Oriuwa has advocated against systemic racism in healthcare, which has been further highlighted by the pandemic.
• Professor Sarah Gilbert (United Kingdom) – As a professor of vaccinology, Professor Gilbert led the development of the University of Oxford vaccine in the U.K.
• Dr. Jaqueline Goes de Jesus (Brazil) – As a biomedical researcher, Dr. Goes is credited for leading the sequencing of the genome of a COVID-19 variant in Brazil.
• Dr. Kirby White (Australia) – A General Practitioner in Australia, Dr. White co-founded the Gowns for Doctors initiative – by developing a PPE gown that could be laundered and re-used, allowing frontline workers in Victoria, AU to continue seeing patients during the pandemic.

Get these dolls at Target or online at Amazon.

This is a continuation of Mattel’s #ThankYouHeroes signature program, launched last year as part of the company’s broader Play it Forward platform, focused on leveraging Mattel’s iconic brands to give back to communities in times of need.

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