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    No More TAB- Coca Cola Announces Discontinuation of Iconic Beverage

    Mary Anne ButlerBy Updated:1 Min Read

    It is the end of an era, as the Coca Cola Company has announced that they will be discontinuing the first-ever diet soda, TAB. Citing the saccharine-sweet drink as underperforming, the company made the difficult decision to pull the product from production.

    Senior Vice President of Innovation and Commercialization for Coke Brad Spickert said “This is not a bottom-line efficiency play. It’s a top-line growth play.”

    So, I guess we’ll follow Nolan Sorrento’s plan-

    “When I want to blow off steam… I crack open a Tab, play Robotron and listen to some Duran Duran.”

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    Mary Anne Butler (Mab) has been part of the fast-paced world of journalism since she was 15, getting her start in album reviews and live concert coverage for a nationally published (print) music magazine. She eventually transitioned to online media, writing for such sites as UGO/IGN, ComicsOnline, Geek Magazine, Ace of Geeks, Aggressive Comix (where she is still Editor-in-Chief), Bleeding Cool (where she was News Editor), and now Nerdbot as Editor-In-Chief. Over the past 10 years, she’s built a reputation at conventions across the globe as a cosplayer (occasionally), photographer (constantly), panelist and moderator (mostly), and reporter (always). Interviews, reviews, observations, breaking news, and objective reporting are the name of the game for the founder of Harkonnen Knife Fight, a Dune-themed band with an international presence. Though she be but little, she is fierce.

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