The emergence of the internet and online platforms has had an impact on so many different sectors in the last few decades, but one which has been completely transformed by such innovations is the casino world.
Playing casino games was once strictly an offline activity, but digital services have created new opportunities and seemingly put the industry on the path to significant growth.
A big future ahead
According to a report compiled by Grand View Research, the global online gambling market was worth around $53.7 billion in 2019. Furthermore, the sector is expected to enjoy a compound annual growth rate of 11.5 per cent between 2020 and 2027, with its revenues forecast to reach a massive $127.3 billion by the latter year.
Considering the very positive outlook for the sector, it is perhaps not a great surprise that there are a host of different brands operating in the space and vying for the attention of players. One of the key tools that online casinos rely on for the latter is promotions, with them offering a range of deals as they look to entice and then retain members. Casino Planet is a good example of this, as the site not only offers a welcome bonus and free spins on a slot game but also other deals related to its services as well.
However, the industry has turned to much more than just promotions to attract new players. The sector has also effectively embraced a range of different technologies in its efforts to offer a modern and high-quality experience.
A range of innovations
The industry has done this in many ways down the years. For example, while online slots might have been inspired by traditional, mechanical machines, they make use of the latest technology to generate impressive graphics and create an immersive experience.
Furthermore, mobile devices are part and parcel of everyday life these days, with research released by App Annie earlier this year revealing that consumers spent an average of three hours and 40 minutes a day on smartphones and tablets in 2019. The online casino sector was quick to recognize the potential of such systems, as it has become the norm for brands in the space to offer their services via apps and optimized sites.
Video streaming is another form of technology that the industry has effectively embraced, with live casino experiences giving people the chance to play games which are hosted by a presenter via a video link. While they are open to traditional payment methods, many sites also tend to embrace more modern forms such as PayPal and Neteller.
More to come?
When all of that is considered, it is fair to say that technology has had a massive impact on many aspects of the online casino experience. It is not likely to stop there either, as the aforementioned Grand View Research report added that some companies are also looking at integrating new innovations like blockchain into their operations as well.
The online casino industry is a sector which has been on a fascinating journey in recent years and it will be intriguing to see where its use of technology takes it next.