Thursday, August 6, 2020

New Tech Could End Netflix Account Sharing

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Do you share your Netflix with family? Friends? Well that could all come to an end soon with the new tech brought about by a company called Synamedia.

At a Las Vegas convention called CES, Synamedia showcased the new tech and explained how it could be used. What it does is track where your account is being used and which devices you use the most. So it is able to tell which are actually yours and which devices only sometimes get logged into.

The problem is that many Netflix users actually pay to stream to a different number of devices. So how is it their business who you share those number of devices with? In order to get more money or more subscriptions stuff like that does matter, so sharing with people you care about might not be a thing in the near future.

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CPO of Synamedia Jean Marc Racine said in a statement, “Casual credentials sharing is becoming too expensive to ignore, Our new solution gives operators the ability to take action. Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users. It’s a great way to keep honest people honest while benefiting from an incremental revenue stream.”

In researching the problem of account sharing Magid found that 26% of millenials share their accounts. To further that study Parks Associates found that by the year 2021 that could amount to a 9.9 billion dollar loss for the streaming companies.

Though they assure us that the account sharing will be more for cracking down on “fraudulent” behavior, one can’t help but wonder what specifics will be included in the future rules for Netflix.

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What do you think of this? Do you share your account? Tell us in the comments!

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