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New Line Horror Pics Will Own The Post-Labor Day Space Through 2022

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Deadline reports that Warner Bros. made it official today that their New Line genre fare will stake out the post-Labor Day weekend through 2022; a 3-day period they initially made lucrative in September 2017 when they opened It to a record $123.4M for the month, and did so again this year when they bowed Conjuring spinoff The Nun to the month’s second best domestic B.O. debut of $53.8M.

Already, New Line has It: Chapter Two from director Andy Muschietti opening on Sept. 6 next year, but now they will open an untitled Conjuring universe movie on Sept. 11, 2020 followed by untitled horror movies on Sept. 10, 2021 and Sept. 9, 2022. It’s a practice not unlike Disney’s Marvel Cinematic Universe which has owned the first weekend of May since Iron Man in 2008 (not counting this year when they took Avengers: Infinity War a weekend earlier on April 27), posting some of the top-grossing weekends for the first month of the summer box office.

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Yesterday, it was announced that The Curse of La Llorona director Michael Chaves was taking over the directing reins for James Wan on The Conjuring 3 though the latter will remain aboard as a producer. It’s not certain yet whether Conjuring 3 will go on Sept. 11, 2020 or another spinoff in the series.

These post-Labor day dates haven’t just served Warner Bros and New Line well in U.S./Canada, but abroad as well. It fired up a global opening of $189.7M while The Nun posted $133.1M.

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