Sephora will soon emerge as a mainstream purveyor of witchy products. Representatives for the cosmetics giant confirmed a report in the Glossy that the trendy perfume brand Pinrose will launch a “Starter Witch Kit” in stores and online on Oct. 9, in plenty of time for Halloween.
The nine-piece set, which will retail for $42 plus tax, includes fragrances, as well as “standard witch paraphernalia”, such as tarot cards, sage, and a rose quartz crystal.
According to QZ, Pinrose isn’t the first beauty brand to peddle mysticism alongside its core offerings. Fourth Ray Beauty, Seed Beauty’s latest fast-beauty project, just released a $150 Ritual Box that offers sage and crystals alongside its skincare products.
Sephora’s “Starter Witch Kit” just magics that subculture into a mass-produced product—and come Halloween season, it’ll be a perfect spooky edition for the Salem Sister in your life.
