The Bratz are officially stepping into the digital world in a big way! Starting March 20, 2026, global avatar platform ZEPETO is teaming up with the iconic fashion doll brand for the Bratz x ZEPETO Contest. This is a four-week event all about bold style, creativity, and self-expression.
The contest will consist of a four-round relay format, with a new theme released every Friday during the contest. These include:
- The first round, beginning March 20, is themed “My Own Bratz,” where users present their own signature look inspired by the iconic Bratz aesthetic.
- Starting March 27, the theme shifts to “Pop Starz,” capturing the energy of being the biggest popstar on stage and the new Bratz Pop Starz dolls.
- From April 3, the theme will be “Chrome Style,” where users will be exploring styles that are sleek and edgy, celebrating the Bratz 25th anniversary color.
The final round, beginning April 10, concludes the contest with a glamorous “Party Look” theme for users’ final night out!
Joining is simple. Users can style their Bratz avatar in the app. Then post their look to the ZEPETO feed using #BratzXZEPETO. If you share it on social media you could have an even better shot at winning! Along the way, exclusive Bratz-inspired outfits and makeup will drop, giving players even more ways to stand out. This will be a fun and exciting way to bring what you love to life.
At its core, the collaboration is about embracing individuality and having fun with fashion. You can channel pop star energy or put together the ultimate party fit. This contest is all about making your avatar as bold and confident as Bratz themselves.
